Page 19 - BOSS Today Issue 43

SPECIAL FEATURE BOSS Today #43
TIM PERCIVAL, OFFICE DIVISIONAL DIRECTOR
ANTALIS
Q:
A:
Q: What does ‘sustainable’
mean to Antalis?
A: We have an obligation to ensure that
our commercial development takes
into account key economic, social
and environmental concerns, so our
rigorous approach to environmental
management ensures that all of
Antalis’s suppliers are vetted and
meet stringent audit criteria. In
2014, Antalis launched the Antrak
Sustainability Management Process,
which gathers information on A:
suppliers’ regulatory conformity
and adherence with new FSC and
PEFC standards and European
Timber Regulations, so that we can
evaluate the potential risks linked
to certain supplier sources and
take measures to mitigate them if
necessary. Our Sustainable Wood
Pulp and Paper Sourcing Policy also
ensures that we use timber from Q: Why should OP dealers get
legal, sustainable and well-managed involved in selling sustainable cut
sources. This means that Antalis size office paper products?
can not only provide our customers A: We see an appetite from consumers
with robust CSR credentials; it for a better understanding of product
also facilitates strong, transparent sustainability, so dealers should use
relationships with our suppliers. the support of their suppliers to feed
this desire. In a heavily commoditised
What have been the recent trends product area, differentiation is critical,
in demand for sustainable cut and all of our cut size paper products
size office paper products? have a very compelling story to share.
With publicity ramping up around
the anti-plastics movement, paper Q: What mistakes do OP dealers
products have been under closer make in selling sustainable cut
scrutiny, mainly for alternative size office paper products?
packaging solutions. Nowadays, A: Resellers seeking to differentiate
we find that consumers are should embrace the positives of
better informed about, or at paper sustainability and not default
least have more of an appetite to price. This is easy to say, but
to better understand, the a lot more difficult in practice:
environmental aspects of the however, Antalis are here to help!
products they purchase.
Q: What support can Antalis give
Q: What have been the recent dealers wishing to sell sustainable
innovations in sustainable cut cut size office paper products?
size office paper products? A: Antalis can provide dealers with good
Antalis lead the way in our group- solid information to help build the sales
wide approach to sustainability with proposition. Our Green Star system
the extensive Antrak Sustainability simplifies the approach and facilitates a
Management Process firmly rating system across all of our products
embedded in our business for over to help resellers and consumers
four years now. We have seen a make informed decisions. We can
surge of interest in sustainability also support dealers in obtaining
schemes such as carbon offsetting, recognised certification relating to key
in which Antalis partner with Forest sustainability accreditations with our
Carbon (www.forestcarbon.co.uk). market-leading consultancy services.
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