Page 18 - BOSS Today Issue 43

BOSS Today #43 SPECIAL FEATURE

population means that even if you also cost benefits for end-users, who do
are ignoring it, you can be damned not have to buy as much purpose-made
sure that your customers aren’t!” packaging material nor pay to have
What’s Cool waste cardboard collected for disposal
About Cool Earth? And At The Other End… and recycling: “While the capital cost of
While the sustainability credentials a ProfiPack machine is obviously higher
Cool Earth (www.coolearth.org) of pulp and cut office paper are than a one off order for conventional
is a UK-based international an increasingly important issue at packaging materials, we find that in
NGO that protects endangered
rainforests in order to combat one end of the supply chain, HSM’s most cases the ROI of a ProfiPack
global warming, protect recently-updated range of ProfiPack machine can be recovered in 12 months
ecosystems and provide packaging machines could perhaps or less because of these savings.”
employment for local people. help at the other. ProfiPack machines Harper claims that there are benefits
use special hardened steel rollers for dealers, too: “The machine itself
Toby Robins explains that “Cool and powerful motors to perforate is a pretty simple, single use product.
Earth works with indigenous waste cardboard and turn it into They are robust and reliable and, once
communities who are quite recycled, environmentally-friendly and an end-user has one, they will not
accustomed to being offered large biodegradable packaging material. want to revert to bought in packaging
amounts of money by loggers Mark Harper, Head of Sales UK & I - materials. HSM has a dedicated
wanting their rosewood. Cool Earth Office Technology at HSM (UK) believes sales team that can educate dealers’
pays villagers to keep their trees
standing, thereby preventing the that the environmental benefits of this salespeople and help them with
loggers from taking the trees. This are significant: “Material that would advice, demonstrations and trials.”
provides an income stream into otherwise be put into waste is converted If we are going to save the planet, we
the village which is administered into free packaging and void fill, and should after all be holding it at both ends.
by a committee and spent on there’s less need to use single use plastic
infrastructure projects to benefit packaging, such as bubble wrap or air Martin Wilde – the author of this article - is
the whole community socially, pockets. No more popping sheets of Managing Director of OP market research
economically and environmentally. bubble wrap to get it to fit in the bin!” specialists Martin Wilde Associates Ltd
This inward investment means that As a result, Harper claims that there are (www.martinwildeassociates.com).
neighbouring villages then also
want to be part of the programme
and hence creates a screen that
prevents the loggers from going
into the interior, enhancing the
level of protection massively. This
is why Sir David Attenborough says
that supporting Cool Earth is one
of the best things that you can do.”

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