Page 26 - BOSS Today Issue 11

Roadshow

papering

the way

Paper manufacturer Antalis McNaughton has just completed

a marathon session of roadshows that provided much
inspiration for the office supplies market

Not surprisingly, well over 800 Arjowiggins Graphic’s three
customers chose to come to recycling mills across Europe.
the roadshows. Once there, they Customers gain credits for the
could also have taken in the amount of paper they recycle,
latest new products from wide and any office paper which
format manufacter Roland DG, they buy back at the end of the
which was exhibiting on the process comes with a Full Cycle
sign and display stand. logo stamp to show that it has
And they were also able to been recycled back to its original
benefit from a series of seminars state, instead of being turned
ree business seminars, a events all took place at popular run by other organisations into newspaper, tissue paper or
range of new products sporting venues, starting off with supporting the roadshow. cardboard.
Fand an ingenious new the Leicester Tigers Rugby Club, Chief among these was an Antalis McNaughton believes
scheme that allows customers but then going on to Villa Park event run jointly by the Direct the scheme should prove
to demonstrate that the paper in Birmingham, as well as Brands Marketing Association (DMA) attractive to office product
they used is recycled back Hatch, Wembley Stadium, St and environmental consultancy suppliers because they can
to its original state were just James’ Park in Newcastle, Elland Envirosense – entitled “Full become Full Cycle accredited
some of the attractions that Road in Leeds, Old Trafford and Cycle and the Future of Direct at relatively little cost and with
paper manufacturer Antalis the Celtic Manor resort in Wales, Marketing”. minimal disruption to their
McNaughton had to entice to name just a few. Customers business.
people to come to a series of were further tempted by the Full Cycle The seminar also included
road shows it held around the offer of prizes for some of those This included a presentation of discussion on the new
country in January and February. turning up, including tickets to Full Cycle, a new scheme run Responsibility Deal the DMA has
To bring the punters in, the the Olympics, and iPads. by Antalis McNaughton which agreed with Defra. This voluntary
not only allows customers to arrangement, which is designed
recycle as much of their paper to cut down on waste, has
as they can, but also allows involved setting up a website
them to demonstrate to their which householders can use to
own customers just how opt out of receiving direct mail
environmentally responsible through the letterbox.
they are being. Elsewhere at the roadshow,
Under the closed loop Kodak ran a seminar on
scheme, Antalis McNaughton “Unleashing the power of
customers of any size can have digital print”, looking at how
their waste office and graphics new technology can help you
paper collected to be recycled streamline your supply chain.
at one of sister company And printing software company

26 BOSS TODAY | March 2012

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