Page 28 - BOSS Today Issue 11
P. 28

Exhibition













       SPICERS SHOW




       SPARKLES













       Wholesaler Spicers pleased many with its Everything for the Office Show in December




              round 1,100 dealers,   Spicer’s e-commerce offering   marketing manager Amanda   representation from a range of
              suppliers and other   covered Spicers Sprintwise   Murray, recent widely publicised   manufacturers and suppliers
       Aindustry professionals    MPS, Spicers Academy and P1   surveys have suggested that   who sell into the Spicers
       made it to the annual Everything   Training and Development as   as many as 73 per cent of   network.
       for the Office Show (EFTOS) run   well as other online marketing   companies in the UK are not   Big names present included
       by wholesaler Spicers over two   tools.                sure what their total printing   Acco, Avery Dennison, Brother,
       days in December.            Sprintwise is Spicers’ way of   costs are. Spicers’ research   Bunzl, HP, Newell Rubbermaid
         This year the trade exhibition,   offering managed print services   suggests that on average   and Talk Paper. Three new names
       held at the Jaguar Exhibition Hall   (MPS) to end users through its   printing accounts for 3 per cent   making an appearance at the
       at the Ricoh Arena in Coventry,   dealer network. The system is   of a company’s spending.   show and within the 2012 Big
       included larger, more defined   sophisticated enough to allow   Spicers Academy is an online   Book Catalogue for the first time
       individual stands where visitors   both dealers themselves and   training system the company   were Jushua, Fosse and Sigel.
       could see in clearer detail the   their customers to work out   has developed in conjunction   The show was also supported
       kind of work Spicers is carrying   exactly what their printing costs   with training provider Growth   by three dealer groups – Integra,
       out in sales, promotions and   really are, and follows in the   Engineering which Murray says   Office Club and XPD – all of
       marketing.                 wake of similar moves by printer   has been specifically tailored   whom had a presence within
         Spicers director of marketing   manufacturers such as Kyocera.  to meet the full range of needs   the hall. Kim Gladstone, head
       services Jeanette Bresitz,   According to Spicers’ dealer   anyone new to selling in the   of business development at
       explained the company’s                                office products sector is likely to   XPD, said: “We are confident
       thinking.                                              have. The portal includes videos   that we have secured many
         She said: “Our aim was to                            and online training documents   long-term leads as a result of
                                                              that are designed to save
       give dealers the support and                           that are designed to save   our attendance, but also had
       products to help them really                           companies the cost of sending   the opportunity to meet lots of
       understand what it takes to                            staff out of the office for training.  faces, old and new.”
       become everything for the                                P1 Training and             A seminar programme
       office, with an expanded                               Develolpment is management   included a headline event run
       product focus on the exhibition                        training and team building   by Sir Clive Woodward, the
                                                              training and team building
       floor and Spicers initiatives that                     consultancy which has close   man who steered the England
       will help our dealers to strive for                    links with Spicers.        rugby squad to their famous
       business growth despite tough                            But EFTOS is not only    Rugby World Cup victory. Sir
       market conditions.”                                    designed to show what Spicers   Clive gave a seminar on creating
         A dedicated stand aimed to                           can do for its customers. With   champions, and the first 50
       explain Spicers’ own label brand                       over 100 stands in total, split   people to arrive were rewarded
       5 Star in full, while there were                       into three sections covering   with a copy of his book, Winning.
       also separate stands for the                           workplace solutions, business   The two-day programme also
                                                              workplace solutions, business
       office furniture Spicers supplies.                     machines and traditional office   included educational seminars
         A large area dedicated to                            products, the show also had   on catalogue selling and


       28  BOSS TODAY | March 2012


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