Page 28 - BOSS Today Issue 11
P. 28
Exhibition
SPICERS SHOW
SPARKLES
Wholesaler Spicers pleased many with its Everything for the Office Show in December
round 1,100 dealers, Spicer’s e-commerce offering marketing manager Amanda representation from a range of
suppliers and other covered Spicers Sprintwise Murray, recent widely publicised manufacturers and suppliers
Aindustry professionals MPS, Spicers Academy and P1 surveys have suggested that who sell into the Spicers
made it to the annual Everything Training and Development as as many as 73 per cent of network.
for the Office Show (EFTOS) run well as other online marketing companies in the UK are not Big names present included
by wholesaler Spicers over two tools. sure what their total printing Acco, Avery Dennison, Brother,
days in December. Sprintwise is Spicers’ way of costs are. Spicers’ research Bunzl, HP, Newell Rubbermaid
This year the trade exhibition, offering managed print services suggests that on average and Talk Paper. Three new names
held at the Jaguar Exhibition Hall (MPS) to end users through its printing accounts for 3 per cent making an appearance at the
at the Ricoh Arena in Coventry, dealer network. The system is of a company’s spending. show and within the 2012 Big
included larger, more defined sophisticated enough to allow Spicers Academy is an online Book Catalogue for the first time
individual stands where visitors both dealers themselves and training system the company were Jushua, Fosse and Sigel.
could see in clearer detail the their customers to work out has developed in conjunction The show was also supported
kind of work Spicers is carrying exactly what their printing costs with training provider Growth by three dealer groups – Integra,
out in sales, promotions and really are, and follows in the Engineering which Murray says Office Club and XPD – all of
marketing. wake of similar moves by printer has been specifically tailored whom had a presence within
Spicers director of marketing manufacturers such as Kyocera. to meet the full range of needs the hall. Kim Gladstone, head
services Jeanette Bresitz, According to Spicers’ dealer anyone new to selling in the of business development at
explained the company’s office products sector is likely to XPD, said: “We are confident
thinking. have. The portal includes videos that we have secured many
She said: “Our aim was to and online training documents long-term leads as a result of
that are designed to save
give dealers the support and that are designed to save our attendance, but also had
products to help them really companies the cost of sending the opportunity to meet lots of
understand what it takes to staff out of the office for training. faces, old and new.”
become everything for the P1 Training and A seminar programme
office, with an expanded Develolpment is management included a headline event run
product focus on the exhibition training and team building by Sir Clive Woodward, the
training and team building
floor and Spicers initiatives that consultancy which has close man who steered the England
will help our dealers to strive for links with Spicers. rugby squad to their famous
business growth despite tough But EFTOS is not only Rugby World Cup victory. Sir
market conditions.” designed to show what Spicers Clive gave a seminar on creating
A dedicated stand aimed to can do for its customers. With champions, and the first 50
explain Spicers’ own label brand over 100 stands in total, split people to arrive were rewarded
5 Star in full, while there were into three sections covering with a copy of his book, Winning.
also separate stands for the workplace solutions, business The two-day programme also
workplace solutions, business
office furniture Spicers supplies. machines and traditional office included educational seminars
A large area dedicated to products, the show also had on catalogue selling and
28 BOSS TODAY | March 2012
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