Page 25 - BOSS Today Issue 11

60 second interview

PrOud

ABOut PAPer

We talk to James Jarvis, Product Marketing Director
at Antalis McNaughton, who has just completed an

exhausting roadshow programme with BOSS

to be predictably profitable”. A sponsoring the BOSS Awards in Some reports we are
key message from that seminar the Entrepreneur of the Year and getting from the paper
was that companies who are Young Professional categories. industry seem to be all
succeeding and doing well are We have done so for a number doom and gloom. Is the
focusing on strategy, sales and of years. current state of the market
How important do marketing. Listening to Nick’s really that bad?
you consider Antalis seminar both Antalis McNaughton Why is the Full Cycle It is true that volumes in some
McNaughton’s relationship and BOSS staff were left in no waste management system areas are declining and we all
with BOSS? doubt of the value of their joint you launched at these know that economic conditions
As far back as we can remember involvement, because BOSS events [see report on next are difficult, but we work in an
we have always been a member members fell into the category of page] so important for enormous industry and there are
of BOSS. That is testimony to the companies who were working in our members and other many examples of companies
value we place on our relationship, a winning way as they networked dealers? who are bucking the trend,
particularly during these difficult better, had access to the latest Because it offers office supplies growing and making healthy
times. Our relationship and information on trends and tended dealers a low touch service to profits. What is interesting to
the networking opportunities to be more proactive and forward broker to their customers. They me is why these companies
it provides us have been very thinking. can develop a new revenue are bucking the trend and
important. In addition to the events stream with little to no financial importantly what can we learn
we support innovative and start-up costs and no change to from them to improve ourselves.
How have the two young talent in our industry by their operational model.
organisations worked How can BOSS and Antalis
together in the recent past? McNaughton work together
We have recently undertaken JAMeS JArvIS AT A GlANce in the future?
a series of events at 11 venues It feels to me that the key to our
around the country to engage James Jarvis has worked in the future successful relationship
with our customers and share industry for 29 years: in paper and is continuing to support some
ideas and case studies on how envelope merchanting for Wiggins longer term industry objectives
to save or make money during Teape, paper manufacturing for through activity like the BOSS
these challenging times. It was ArjoWiggins, DRG and SAPPI, Awards and working harder
important to us that we invited and latterly as a sales director for on sharing information and
BOSS to attend all 11 of the Antalis before moving to marketing networking.
events as our partner so that and now his current role of
they could promote the benefits product marketing director for the n Fore more
they provide for their members. combined Antalis McNaughton inFormation emaiL
The most popular seminar of the business, including Talk Paper. james.jarvis@antalis-
day was Nick Divine and: “How mcnaughton.co.uk.

March 2012 | BOSS TODAY 25

Boss p25.indd 1 06/03/2012 11:59