Page 29 - BOSS Today Issue 11

“We had the opportunity
category selling. this year went to Esselte for a
The opening day culminated
in a gala dinner compered by
comedian Paul Thorne and the
second annual Everything for
the Office Awards. The stand included red velvet
Judged by Spicers’ inventory,
merchandising and marketing
teams, the five awards included
an award for Best Stand which
Boss p28-29.indd 3 06/03/2012
to network and discuss new
products with a host of dealers.”
Florence Wong said: “EFTOS is interactive,” she said.
one of the few opportunities to Tristen Hinds, business
one of the few opportunities to
engage with the wide dealer consultant from Prima Software,
engage with the wide dealer
community across the UK, so managed to sign up two new
community across the UK, so
we wanted to maximise our
we wanted to maximise our dealers over the course of the
potential outcome from this exhibition. He said: “EFTOS has
opportunity. The royal look of established itself as a highlight
opportunity. The royal look of
the stand added some fun to
the stand added some fun to in the Prima calendar. It allows
the two days of the exhibition.”
the two days of the exhibition.” unrivalled fast track access to a
ACCO UK meanwhile won high quantity and high quality
the award for Best Promotional range of Prima customers and
the award for Best Promotional
Support/Activity for its work on prospects.”
Support/Activity for its work on
new products it launched at the Garry Wright, national
show. Anita Glithero, ACCO’s
sho
show. Anita Glithero, ACCO’s w. Anita Glithero, ACCO’s account manager at Pukka Pads,
dealer wholesale key account
dealer wholesale key account was particularly impressed with
manager, said: “It was fantastic the organisation. “The show
for us to be able to meet the was excellent from start to
for us to be able to meet the
dealers and actively promote
dealers and actively promote finish – everything from booking
our products and promotions
our products and promotions to setting up to meeting new
to them. We received great
to them. We received great customers,” he said. “We had the
feedback.”
feedback.” opportunity to network and
discuss new products with a
Other award winners included: host of dealers from all over the
Other award winners included:
✱ Best supplier for UK. The hall had a great layout
✱
service – Brother and design and the staff from
service – Brother
✱ New supplier of the both Spicers and the arena
✱
year – Safescan were on hand to help with
year – Safescan
✱ Overall supplier of the everything.”
✱
year – Hamelin And Paul Hicklin, director
royalty-inspired stand which was of Compleat Office Solutions,
designed to reflect 115 years But it wasn’t just those who particularly enjoyed the gala
of the Leitz lever arch file being won prizes who were pleased dinner. “It was a very enjoyable
“king” of the office. with the show. Bresitz said her evening and provided an
company has already received excellent opportunity to catch
drapes and a throne complete “fantastic feedback” about the up with old faces,” he said.
with a crown where dealers show. “We were delighted with
could have their photo taken. the huge effort the suppliers had ■ FOR MORE INFORMATION
Esselte trade marketing manager gone to in making the stands so VISIT www.spicers.co.uk
March 2012 | BOSS TODAY 29
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