Page 22 - BOSS Today Issue 11

Archiving and storage

File under

caution

The archiving and storage industry appears to have
adapted well to environmental challenges. But will it
survive increasing use of reliable digital alternatives?

t is interesting how the Cheesmond says that,
slightest whiff of an before the credit crunch, there
ieconomic downturn was some pressure from such
causes people who previously causes. “Before the economic
professed to be staunchly crisis we saw a very strong
green suddenly to lose their drive towards environmentally-
enthusiasm. Environmentalists friendly products, which was
often complain that economics predominantly driven by
and profitability often sway corporate social responsibility,”
people’s beliefs in the end. Tania she says. “But the onset of the
Cheesmond thinks so too. recession impacted on the
Tania is UK trade marketing category by reducing available
manager for Fellowes, a end-user spend and of course
global name in office product the market size itself.”
supplies whose range includes With some of the storm
a whole section on workspace clouds now clearing, there may
organisation. be some move back towards
You would have thought more environmentally aware
any company selling filing and products, but the few years
storage products would have of economic hardship have
come under increasing attack made customers much, much
from a green lobby keen to more discerning about the
make customers ask themselves kind of product they are after.
whether all that cardboard and “Both end consumers and our
paper is really necessary. customers are better educated

22 BOSS TODAY | March 2012

Boss p22-23.indd 2 06/03/2012 11:58