Page 8 - BOSS Today Issue 52

BOSS Today #52 SPECIAL REPORT

A Means And An Opportunity got all they need to work effectively in a
This kind of innovative thinking not only hybrid model? If done right, the hybrid
provides a means by which companies way is beneficial to both your team and
in our industry can entice staff back your company, but getting it right is key
to their own offices but of course also and involves taking time and care to
provides an opportunity to speak to ensure both parts are taken care of.”
customers and offer creative ideas for While the future of the UK workplace
transforming their own workplaces into may seem uncertain at present, this
somewhere that their people will want could well be one of those rare recent
to come back to, as Shaw is finding: “A occasions when the UK OP industry
lot of people are seeing the COVID-19 could benefit hugely from the current
situation as a great opportunity to rip revolution in working practices and
their offices to bits and do something cultures. All that is required is for our
different with them, because people are industry – and its customers – to
feeling differently about how they want be continually reminded of Timpson’s
to work. We are seeing more demand for mantra: “If you’ve got a boring office, I
artwork and branding, and the building can understand people not wanting to
of collaboration spaces is absolutely go back there! So you’ve got to make it
booming with our customers at the the best office that they have ever been
moment, with them using furniture and in.” That is where the opportunity for our
interiors to create those.” industry lies.
As Baldwin points out, this
transformation involves more than just Martin Wilde – the author of this article - is
restyling, particularly if the road ahead is Managing Director of OP market research
likely to involve hybrid models of home, specialists Martin Wilde Associates Ltd
mobile and office working: “Have staff (www.martinwildeassociates.com).

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