Page 20 - BOSS Today Issue 46
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BOSS Today      #46     SPECIAL FEATURE














                                       Dynamic Office Solutions

                                            David Orr, Head Of Strategy



               Q:   Which products do you supply   designers who have created   of hours in their day they use the
                 into UK offices environments?  highly individual, distinctive   keyboard/monitor; and - if you
               A:   We offer office seating, desking,   styling in products that have a   cannot see them - what type of
                 storage, screens, room dividers,   resonance with younger buyers,   build/weight they are (always a
                 presentational products,       such as our Zure, Xenon, Exo and   sensitive question!). In this way,
                 workspace accessories (clocks,   Flex chairs.                  you can direct them towards a
                 coat stands), safes, Agile                                     solution-driven decision rather
                 Area soft seating and security   Q:   How does your product range   than just a budget. For example,
                 products.                      address the trend towards       a large 20 stone user working
                                                wireless working?               full days, mostly at a desk, would
               Q:   How does your product range   A:   Our Dynamic Evolve benches,   ideally need a specialist bariatric
                 address the needs of older office   Air Sit Stand and Agile Area soft   chair.
                 workers?                       seating all provide workspaces
               A:   Wellbeing products such as our   that are ideally suited for   Q:   What support can you provide to
                 Air Sit Stand desks are being   wireless working. All our Agile   these dealers?
                 matched with Sitall and Spry   Area seating modules include   A:   Dynamic has a full service
                 self-balancing stools to support   optional USB charging points   and support package to help
                 older users who benefit from a   as well as power sockets. Our   dealers. This includes: a delivery
                 quick-use perch for occasional   Nimble monitor arms also have   and installation programme;
                 sitting. Independent chiropractor   integral twin USB charger points.  a Good2Go (chairs delivered
                 Dr Robert Bateman recognises                                   ready made for immediate
                 these and our other posture   Q:   What advice would you give   use) service; CAD planning; a
                 chairs as providing outstanding   to dealers wishing to sell your   comprehensive image bank
                 comfort and support,           products into UK offices?       and video vault; next-day and
                 particularly for older users who   A:   The golden rule is to always sell   same-day delivery options;
                 may have more chronic back and   to a solution, not to a budget. So,   bespoke upholstery; showroom
                 upper body pain issues.        in conversations, always try to   stock support; a technical
                                                start by asking about usage. For   helpdesk facility; multi-platform
               Q:   How does your product range   example, for seating, ask how   marketing solutions; best-in-
                 address the needs of younger   many hours a user will be seated;   market ecommerce platforms; a
                 office workers?                whether they have back or upper   sample service, plus internal and
               A:   We have invested in younger   body pain issues; what number   in the field sales support.

























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