Page 22 - BOSS Today Issue 46

BOSS Today #46 SPECIAL FEATURE

Nestlé Professional

Daniel Balnave, Category Manager – Standard Ingredients

Q: Which products do you supply of five coffee drinkers would coffee shop-style experience.
into UK office environments? like to see NESCAFÉ® Azera Cold coffee has also been a big
A: A range of instant, roast & as the key offering in their trend over the past year, so we’ve
ground and cold coffees across workplace. Consumers want just launched NESCAFÉ® Azera
tins, stick packs, vending more transparency of where Cold Brew in a 1 litre Tetra Pak.
pouches, pods and cans, from their product comes from, which
the nation's favourite coffee is driving significant growth Q: What advice would you give
brand, NESCAFÉ®. in products such as NESCAFÉ® to dealers wishing to sell your
GOLD Origins Alta Rica and products into UK offices?
Q: What have been the recent NESCAFÉ® GOLD Origins Cap A: Look at range extensions: do
trends in overall demand for Colombia. It’s a category that is current customers also buy a
hot beverages in UK offices and seeing 13% volume growth YTD. decaffeinated variant? Over 60%
what has driven these trends? NESCAFÉ® brands are driving of the coffee consumed in the
A: There is a growing demand growth ahead of the market, workplace is still instant, but
for more premium coffee with 27% volume growth YTD. have they considered offering
experiences at work, which pods or café style sachets for
is driven by the explosion of Q: How does your product range more premium occasions?
premium coffee offers on the address the needs of younger Most offices have a routine
high street. Consumers also office workers? for ordering coffee, so disrupt
want greater transparency A: We’re continuously looking for that by raising awareness of
and action on corporate social new ways to engage younger yourselves as a new supplier by
responsibility. consumers, who are highly ensuring that you have the right
experimental and have a broad images and product information.
Q: Which product subcategories brand repertoire. We have been
have been growing the fastest first to market dairy alternatives Q: What support can you provide
recently and why? with our NESCAFÉ® GOLD Dairy dealers selling your products?
A: It’s all about bringing coffee Alternatives: these new non- A: We work with dealers to ensure
shop experiences to life in the dairy plant-based lattes will be they have the most up to date
workplace: our fastest-growing available from January 2020 in product information and pack
category has been our Super two flavours, oat and almond, shots, as well as a calendar of
Premium coffee, with NESCAFÉ® are suitable for vegans and have promotional activity and toolkits
Azera hitting a real sweet spot: a delightful froth with a smooth for activation such as EDMs and
in 2018, we found that four out and creamy taste for the ultimate web banners.

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