Page 15 - BOSS Today Issue 45

SPECIAL FEATURE BOSS Today #45

through online platforms such as eBay help protect consumers from the risks
and the Amazon Market Place. However, of buying poor-quality products.”
it should be noted that compatible
cartridges can offer varying degrees of Sustaining Solutions
quality and value, so we would always It is argued by some, however, that
recommend that dealers use an OEM remanufactured products could be a
cartridge as their first choice and positive response to the increasingly
always ensure that they are buying important issue of sustainability. As
from a reliable and trusted source.” recent editions of BOSS Today have
Indeed, it is unsurprising that the noted, consumer calls for a reduction
OEMs have for many years been fighting in single use plastics are becoming
back against both remanufactured and increasingly urgent, and Johnson notes
compatible products: the move towards that “Environmental sustainability is
MPS, for example, can be seen as a way rapidly growing in importance when
of encouraging end-users to use original it comes to remaining competitive in
cartridges, while reports of direct legal the consumables market. It is widely
action by OEMs against counterfeit acknowledged that a growing proportion
products are fairly common. HP have of consumers and businesses are
invested heavily in an Anti-Counterfeit letting their social and environmental
and Fraud Programme to tackle the conscience guide their decision-making.”
issue, while Brother recently petitioned The OEMs are certainly responding to
the United States International Trade this challenge, as Bleese points out:“The
Commission (USITC) on 30 companies OEMs are listening to customers and are
importing infringing products. Andy now producing longer lasting machines,
Johnson, Head of Products & Solutions at using less plastics and packaging,
Brother UK, reports that “We continue removing low yield cartridges and
to work closely with our European legal launching high capacity versions.” This
department to identify any cartridges increase in ink cartridge capacities
that infringe our IP rights, in order to means that one purchase will last

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