Page 20 - BOSS Today Issue 45
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BOSS Today #45 SPECIAL FEATURE
Brother UK
Andy Johnson, Head of Products & Solutions
Q: What has been the trend NFC readers, as well as multiple their origin. We then operate a
in demand for compatible paper trays to allow users to ‘circular economy’ approach to
cartridges? choose A5, A4 or A3 printouts minimising waste in the system.
A: We are seeing that their use at the touch of a button. Data We invite all our customers to
has had significant negative security features like anti- return their used consumables
effects on the performance of intrusion detection, end-to-end to us free of charge to our five
our hardware for customers. encryption and password- global recycling plants, which all
In the past 12 months we’ve protected secure printing are operate a zero-landfill policy.
seen the effects of an influx of also now available.
non-genuine inkjet cartridges Q: What will be the most
that have the wrong type of ink. Q: What have been the most significant innovations in the
This results in a process called significant innovations in printer cartridge sector in the
flocculation in which the ink, printer cartridges in the last 12 next two years?
rather than bonding to the print months? A: We will see a continuation of
medium, forms flakes, resulting A: High-capacity toners have also the growth in Managed Print
in a very poor output. In many allowed inkjets to compete in Services (MPS), which bring
cases, using the wrong ink can the previously laser-dominated benefits to customers and
also destroy the machine and, of enterprise space. Today, many resellers alike by guaranteeing
course, no OEM manufacturer office inkjet cartridges can performance levels and repeat
guarantee will cover these deliver 6,000 pages or more, business respectively. They
issues, so they can prove costly which means that per-page also provide customers with
for customers. print costs and frequency of zero-downtime reassurance,
consumables replacement are automatic supplies re-ordering,
Q: What have been the most now broadly comparable with guaranteed product quality,
significant innovations in those of laser printers. periods of static pricing and the
printer technology in the last 12 peace of mind that comes with
months? Q: How have Brother UK responded partnering with an ethical brand.
A: The continued growth of to customer demands for An important innovation for
inkjet use in the commercial sustainability? SOHO users is the availability
sector, driven by advances in A: We have a deep commitment to of ‘all-in-box’ deals, which give
ink technology – and pigment the continuous improvement of end-users all the supplies they
inks in particular – has meant our sustainability performance: need for up to three-years’
that inkjets can now deliver last year, we were recognised printing up front and are more
the kind of quality traditionally for this for a second time when cost effective.
associated only with laser we were awarded the Queens
printing. This trend has had a Award for Sustainability. We
dramatic impact on the design consider sustainability at every
of inkjet units, many of which stage of the product lifecycle
are now built for business and of our consumables: Brother
include enterprise-focused Genuine Supplies are carefully
features. Printers such as sourced and come with COSHH
those in our X-Series range guidance - an important
now feature wireless and differentiator from non-genuine
wired networking capabilities, supplies, which often include
touchscreen interfaces and no information whatsoever on
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