Page 9 - BOSS Today Issue 51

BOSS Today #51

SESSION 1: SESSION 2: SESSION 3: SESSION 4:
Richard Sinclair Kelly de Silva Mandy Baker Jack Milner

ollowing a year of businesses being Tom Dickinson, Sales Director from OSI, SESSION 3:
Fforced to react at speed to the shared his emotive journey on mental Mental Wellbeing
COVID-19 pandemic, the BOSS LOTF wellbeing and the path he has taken to be Mandy Baker, Chief Happiness
committee curated another fantastic where he is today. He also talked about Officer, Baker Labels
virtual event on 2 February 2021. Three the effects social media can have on Mandy hosted an interactive roundtable
keynote speakers, four roundtable mental health. session on mental wellbeing.
debates and two industry panels The conference also held four intimate
entertained over 100 attendees from roundtable debates: delegates had the SESSION 4:
amongst the industry’s young talent. chance to discuss the following topics in Presenting Yourself Virtually
Scott Castle (VOW Wholesale) and small groups, each led by an expert host, Jack Milner, Presentation Coach
Hannah Thomson (OT Group) set the tone before joining together to share their Jack ran an interesting roundtable
from the beginning, welcoming everyone findings: session, showing attendees how they
to the conference for what promised to can best present themselves in a virtual
be an engaging, informative and inspiring SESSION 1: environment.
day. The E-Commerce Pretzel
Mark Shayler, Founder of Ape, kicked Richard Sinclair, Chief Operating The final session of the conference
the day’s presentations off by discussing Officer, EO Group was a lively panel discussion hosted by
how businesses can innovate to provide Richard identified key e-Commerce Simon Drakeford, CEO, EO Group and
a better service while inflicting less focus points for 2021 B2B sales in the OP BOSS Chairman. The audience heard five
environmental harm. He challenged industry. future leaders of the industry share their
delegates to think differently about how thoughts on what 2021 will hold for the
to approach their strategy for 2021 by SESSION 2: sector, as well as what they had learned
bringing their focus closer. Lead Generation During a during 2020. While expectations for 2021
Ali Green, Head of HR from Open, Pandemic and Into the Future varied across the panel, all agreed that the
gave her perspective on what the Kelly de Silva, Group Marketing Director, ‘new normal’ would be very different to
workplace will look like in 2021 as OT Group the world of 2019. Videos of all sessions
different generations return to the Kelly discussed how sales and marketing are viewable on the BOSS website.
office. She discussed how, as workforce teams can adapt their strategies to
demographics are changing, employee continue to generate new business leads If you are interested in joining the
training and up-skilling should be a key and appointments. BOSS Leaders of the Future committee,
element of all businesses’ strategy. please contact Helen Dunn at
helen@bossfederation.co.uk

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