Page 12 - BOSS Today Issue 38

BOSS AWARDS

Brand Manufacturer of the Year Dealer Excellence (under £5m) Dealer Excellence (over £5m)
Winner: Fellowes Winner: Tangent Office Resources Winner: Codex
Fellowes’ submission displayed a very The winning entry showed all the classic Codex were chosen because of their
well thought out campaign outlining the hallmarks of a quality dealer: great overall impact on their market, the range
goals and objectives to judges very clearly, customer care, enthusiasm for and of new initiatives, their connection
additionally showing clear understanding knowledge about the products and the with both their customers and their
of the size and potential of the target use of that to offer a truly personal service community and their outstanding
market, which was well supported which customers come back for time leadership.
through the figures. The campaign was and time again. A family business that
also shown to have been well executed is a typical example of what makes the
with substantial initial investment seeing independent dealer special.
very impressive returns.

eBusiness Initiative of the Year New Product of the Year - Business
Winner: Paperstone Winner: Staedtler Winner: Ultralight Staging System -
The judges were highly impressed with Performing well across all the judging Gopak
Paperstone’s well written submission criteria, Staedtler were felt to have A UK-manufactured product which was
on their website optimisation project, elongated the product marketing well made, practical and appealing to
which clearly met the brief for this lifecycle in a competitive market while new markets such as education and
award. Their well-planned approach generating profit and sales across all areas conference rooms needing portable
to improving their CRO (Conversion of the supply chain. Staedtler cleverly staging. It was positioned at an accessible
Rate Optimisation) included scientific used social media and events to drive price point, with a range of other
testing and measurement. As a result, up employee engagement and brand additional products also being available
they identified a series of enhancements advocacy. The judges particularly liked for customers with larger requirements.
and improvements which, when the use of the artist which helped build
implemented, produced a 240% increase the brand of the product and customer
in conversion rates, with a £600k purchasing.
improvement in margins from a £50k
investment in year one.

12 BOSS TODAY | December 2017/January 2018