Page 19 - BOSS Today Issue 48

SPECIAL REPORT BOSS Today #48

working at home a lot more they are not expert advice on fellowes.com, including
going to want to sit at a single little desk an easy-to-follow workstation risk
tucked in the corner - they are going to assessment. Lastly, make sure you take
want a home office.” full advantage of social media platforms
How, then, can dealers take advantage that are now playing a bigger role than
of these ongoing opportunities? Wells ever before in attracting customers.’’
believes that it is vital that dealers
review their ranges: “Home workers are Spread The Word
looking for products that fit their home For Stacey it is also primarily a question
environment, not just products that of dealers letting their customers know
will ‘do’. They want smart, good looking, that these products are available:
quality products that look nice in their “Demand for these products is not going
homes, so now is the time to trade them to go away, so dealers should look at it as
up to branded products, bright colours, something they can sell, get a portfolio
coordinated ranges… and increase ready (if you are new to this, use what the
margins. Stop selling black and boring online has been the area that has really wholesalers now have available), mobilise
– manufacturers have so much more to prospered. Also, make sure you have the a team of people, go to market and sell.”
offer! Make sure these products look the resources and ability to communicate
best that they can online: use lifestyle effectively through digital channels. Martin Wilde – the author of this
images and videos to create the desire for Businesses are really crying out for article – is Managing Director of
a nice, smart, bright home office.” qualified information and expert advice OP market research specialists
Indeed, for Shipley, it is largely a case of on all of this, and a choice of workstation Martin Wilde Associates Ltd (www.
online presence: “Make sure you have got risk assessments and ergonomic martinwildeassociates.com).
a strong online/digital presence: we have consultations is available online. There’s
all seen over the last few months that plenty of detailed information and

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