Page 18 - BOSS Today Issue 44

BOSS Today #44 SPECIAL FEATURE

Zebra Pen

Daniela Miccardi

Q: How has the UK writing fashionable, trendy writing A: Recently, the education sector
instruments market changed in instruments that are an has been loving the triangular
the last two years? excellent, attractive addition to barrel style of our Rose Gold
A: The writing instruments market pencil cases and pen pots etc. Z-Grip! The triangular barrel
has changed significantly aids in the development of
over the past two years. Q: What innovations can we students’ writing, providing a
Trends have changed, along expect in the near future? more suitable alternative to
with consumer desire and A: At Zebra, we believe that standard circular barrels. Our
demand for the latest ink the future will bring more Mildliner Pastel Highlighters
innovation and attractive technologically-advanced have also been a hit: the
design and packaging. Buyers writing instruments. education sector appreciates
and consumers are constantly the pastel effect of these
looking for stationery that Q: Which of your products have highlighters, as they support
stands out as unique, rather seen the greatest increase in those who struggle to use
than the standard black and interest by end-users – and bright neon highlighters.
blue ballpoints that were the why?
winners in the past. A: At Zebra, our Rose Gold range Q: What has your company’s
has been incredibly successful in approach been to the issue of
Q: Which innovations have been driving interest. End-users are single use plastic packaging?
most successful in the writing truly loving the Rose Gold tinted A: At Zebra, we are constantly
instruments sector in the last barrels as they fit in perfectly looking at ways in which we can
two years? with the metallic trend. adapt our packaging in order to
A: In the past two years, design decrease the use of single use
innovation has improved Q: What have been the recent plastic packaging. Becoming
tremendously, and has developments for writing more conscious with our
driven forward sales figures. instruments in the education packaging is something that is
Consumers are investing in sector? very important to our company.

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