Page 9 - BOSS Today Issue 42

NEWS BOSS Today #42

Reporting on the
recent events in the
office supplies industry

BOSS TECHNOLOGY

SHOWCASE OPENS

DOORS TO THE FUTURE

he 29th November saw the very first BOSS Technology Showcase, intended to highlight all that is good about the technology
Tofferings to our industry. Held during the day of the Awards dinner in the Tower Hotel, alongside Tower Bridge and with
impressive views of the Thames, the showcase included an exhibition featuring many of the leading software providers, data
providers, email marketing suppliers and other software specialists.
Free for all BOSS Awards event attendees, the showcase also consisted of a buffet lunch and three short and to-the-point talks
on key areas of online selling:

“Building An Effective E-Commerce Platform In A “Product Content That Sells” “How Can You Use Analytics To Track And Improve
Highly Competitive Space” Steve Bilton, MD, FusionPlus Data Your Offering And Grow Sales?”
Matthew Dashper-Hughes, CEO, Office Prime Supplies Bilton developed the “Content is king!” Matt Trimmer, MD, ivantage
Dashper-Hughes explained that the OP theme by explaining that the younger Trimmer concluded the day’s
industry is a challenging sector that had generation were now becoming OP buyers presentations by talking about the
good products and people, but that – in and expected an ‘Amazon-style’ experience use and benefits of Google Analytics
order for it to survive – its traditional from their OP provider’s site. This meant tools, and emphasised the importance
way of working needs to be changed. leveraging the benefits of centrally of ensuring that – as buyer behaviour
He pointed out that it was vital to have managed content, which included improved changes – dealers’ websites are easily
a website that was fast, intuitive and loyalty, increased sales and greater profits. usable on tablets and smartphones.
dynamic, with good content (“Content is “If suppliers, software houses and dealers
king!”) and that partnering with visionary all work together,” he concluded, “we won’t
providers was essential. just survive, we’ll thrive!”

Exhibitor Website Heart www.heartsystems.co.uk
2020Pro www.2020prosoftware.com InControl Marketing www.incontrolmarketing.co.uk
Advantia www.advantia.co.uk JGBM www.jgbm.co.uk
BOSS Synergy www.bossfederation.com OfficePower www.officepower.net
Columbus Global www.columbusglobal.com Pimberly www.pimberly.com
ComGem www.comgem.com Prima www.primasoftware.co.uk
Cyberisk Chek/Nemo www.nemogroup.co.uk Print Evolved www.printevolved.co.uk
ECI www.ecisolutions.com QlikIT www.qlickit.co.uk
Evolution X www.evolutionx.io SuperStat www.superstat.co.uk
FusionPlus Data www.fusionplus.net Vecta www.vecta.net

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