Page 14 - BOSS Today Issue 42

BOSS Today #42 NEW MEMBERS

Incontrol Marketing Group Ltd

ncontrol Marketing Group Ltd The combination of a simple-to-
I(www.incontrolmarketing.co.uk) use platform laden with relevant, supplies is our home market.
was originally founded in 2003, engaging content – all personalised We’ve always supported BOSS and
and provides a personalised digital to the reseller – is very powerful this just makes it official. We’re
marketing solution for the UK and allows them to very simply keen to be more proactive; to
and Irish office supplies market, market their business, products share our knowledge, to build new
working with partners such as and services through multiple relationships and to learn how we
wholesalers and dealer groups, channels, including email and social can develop the software to remain
as well as a plethora of vendors. media.” at the leading-edge of personalised
Says MD Nigel Busby, “Hundreds The company has joined BOSS digital marketing, relevant to all
of dealers now use our software. because, as Busby explains, “Office stakeholders in the supply channel.”

Pimberly UK

imberly (www.pimberly.com) was the market and we are
Plaunched in 2016, after CEO Martin very proud of what we’ve
Balaam realised that the partners achieved so far.”
he dealt with in the distribution Pimberly’s SaaS
world would benefit from a product (PIM) platform helps
information management platform retailers, distributors and
(PIM) built from the ground up. manufacturers to increase
Nikki Ratcliffe and Colin Wells were sales through accurate
involved in Pimberly from day one as and engaging product
a way of giving it the best possible information, enabling users to to get to know BOSS members and
chance of success. Earlier this year harness and enrich increasing to understand better the office and
the team secured funding from the volumes of product data across business supplies sector, as Ratcliffe
British Business Bank to support the multiple channels and regions. explains, “It’s good to see that so
next stage of their journey. Westcoast were Pimberly’s first many of our customers and potential
Says Wells, “I’ve been in technology customer and they now have 52, customers are also members. We
all my life, so you can imagine the many of whom are very well known will certainly get involved with the
changes I’ve seen, but the principles in the business supplies industry, Synergy data committee, as that’s
remain the same – providing good including Spicers, VOW and Exertis. our core area of interest, and we
clear structures for managing data “The lines are increasingly blurring signed up for the recent Technology
and workflows to both import and between technology distributors and Showcase event at which we enjoyed
export it with ease and confidence. office supplies dealers” says Wells. meeting many of the other tech
Now we have the best PIM on Pimberly have joined BOSS in order providers to the trade.”

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