Page 18 - BOSS Today Issue 42

BOSS Today #42 SPECIAL FEATURE

JOHN BARKER
FLOORTEX

Q: Which products do Floortex offer in additional features for added effect on well-being, productivity
the office environments sector? comfort and performance, such and staff retention, because it
A: Floortex’s core business centres as the AFS-TEX Dynamic which reduces the stress and strains that
around our comprehensive range facilitates continual micro- can result in illness and extended
of chair and desk mats. Chair mats movements in the lower body while absenteeism. Everyone’s a winner!
provide significant ergonomic sitting.
benefits for users, so we have Q: What product subcategories should
developed ergonomic matting Q: What kind of end-users are most dealers focus on in 2019?
focused on maximising the likely to buy these products? A: ‘Sit to Stand’ height adjustable
effectiveness of stand up working. A: AFS-TEX products are equally desks are a great start, because
effective for all users. once a business gets one or two
Q: Which products in this category in place, employees will want
have done particularly well for you Q: Who is usually the buyer at end- more. The key is to remember
this year and why? user level? that without the right ergonomic
A: Our AFS-TEX active anti-fatigue A: It varies. For new facilities or those standing platform they will
range has exceeded our already who have recently adopted ‘Sit to eventually feel the effects in their
high expectations. The flagship Stand’ into their offices, it’s Facility back, knees and ankles from
AFS-TEX 5000, which incorporates Managers or Office Managers, prolonged standing.
features that stimulate movement depending on the business size and
while working at a standing desk, structure. We are also selling a lot Q: How will your range in this
has had an amazing response. of ones and twos, where individuals category change next year?
Users of standing desks have have searched for an ergonomic A: We have a number of new models
experienced a significant solution themselves. in place which will be available by
improvement in their well-being, December 2019.
comfort, fatigue levels and Q: What kind of dealer is most adept
productivity by adding our custom- at exploiting the opportunities in Q: How can Floortex support dealers
designed ergonomic standing this category? in this category?
platforms. A: Furniture dealers are key: every A: We have product literature and
time they sell a standing or height videos and can also provide
Q: What have been the recent changes adjustable desk, they can add an customized material, where
or innovations in your product AFS-TEX product to their order. appropriate. Where significant
range in this category and what projects are involved we’ll happily
was the thinking behind them? Q: What mistakes do dealers make offer sales support and loan
A: Our standing surfaces now include when selling these products? samples to help dealers get the
A: I don’t think they are making best possible results.
mistakes as such, but they may not
yet be automatically adding the
necessary ergonomic accessories
into standing desk installations or
facility projects.

Q: What advice would you give to
dealers looking to get into selling
these products?
A: This is a growth category that
any dealer should look into. ‘Sit
to Stand’ working has a positive

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