Page 21 - BOSS Today Issue 42

SPECIAL FEATURE BOSS Today #42

TONY ASH
GOPAK LTD

Q: Which products do Gopak offer in excellence for both 2018 and 2019. “Buy well, buy once”.
the office environments sector?
A: We offer Gopak folding tables, Q: What kind of end-users are most Q: What advice would you give to
Enviro tables and benches, Gopak likely to buy these products? dealers looking to get into selling
Ultralight portable staging, A: Gopak products are ideal for these products?
Outdoor Enviro alfresco dining any organisation or individual. A: Dealers should ask manufacturers
products and active sitting Historically, our customer base for sales advice, marketing
OneLeg and MOOV stools. has included schools, universities, materials, site visits, and product
leisure, industry, churches, samples. They should keep up to
Q: Which products in this category community halls and sports date with our latest offerings by
have done particularly well for you facilities. following us on social media and
this year and why? keeping an eye on www.gopak.
A: Gopak folding tables, Enviro tables Q: Who is usually the buyer at end- co.uk.
and Ultralight staging. We’ve use level?
also seen increasing interest in A: Buyers tend to be from a wide Q: What product subcategories
our active sitting stools because range of disciplines. should dealers focus on in 2019?
of growing demand for healthy A: Alfresco dining, performance and
sitting in the workplace. Q: What kind of dealer is most adept conference staging.
at exploiting the opportunities in
Q: What have been the recent this category? Q: How will your range in this
changes or innovations in your A: Those that embrace our product category change next year?
product range in this category portfolio and its unique selling A: We will launch updated and
and what was the thinking behind points, have wide market improved furniture to meet the
them? understanding and who actively needs of the changing market
A: In 2019 we are launching a new seek furniture business. place.
range of folding tables, along with
a revised range of Outdoor Enviro Q: What mistakes do dealers make Q: How can you support dealers in
tables and benches for alfresco when selling these products? this category?
dining. Our Ultralight staging A: Dealers can let themselves be A: With new marketing material
received the BOSS Industry driven solely by price and not by and project planning, with an
Award for New Product of the product quality. ‘Made in Britain’ emphasis on supporting dealers
Year in 2017 and has a Stationers’ is important, as are lifetime in these uncertain market
Company Warrant for product guarantees. Gopak’s mantra is conditions.

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