Page 20 - BOSS Today Issue 42

BOSS Today #42 SPECIAL FEATURE

SEAN STARKEY
DURABLE (UK)

Q: Which products do Durable offer in working in recent years, Durable’s consider offering products that
the office environments sector? product ranges are increasingly add value to a workspace, rather
A: Durable offer a huge range of flexible. than choosing cheaper alternatives.
products for offices, from filing and Dealers should adopt solution
organisation, to desktop products, Q: What kind of end-users are most selling and broaden the sale
to waste management solutions likely to buy these products? through offering a wider product
and even comprehensive signage A: Naturally, anyone who is working range and by looking at what else
solutions. in an office, but also those in can be supplied whilst on site.
home office environments and hot
Q: Which products in this category desking situations, as we also have Q: What product subcategories should
have done particularly well for you many solutions for these. dealers focus on in 2019?
this year and why? A: Growing subcategories, such as
A: The new GDPR regulations Q: Who is usually the buyer at end-use agile desk accessories and also
encouraged a wider awareness level? signage and communication.
of the need for general security A: Many employees are now armed
in the office and specifically the with a company credit card and Q: How will your range in this
protection of information. Durable this buying power across an category change next year?
visitor books have performed organisation has resulted in a wide A: In line with changing trends in
range of end-user buyers within office environments, our products
all departments. Additionally, the will be increasingly agile and will
FM or Building Manager will also support collaborative working and
purchase these items. communication. Colour trends
are also changing in offices:
Q: What kind of dealer is most adept gone are the days of corporate
at exploiting the opportunities in dark blues and reds and more
this category? vibrant and pastel colours are
A: Dealers who are open to change increasingly being welcomed into
extremely well, as they contain a make the most of the opportunities the workplace.
security sheet which covers the available in this area. Files and
personal details of visitors and folders are now being replaced Q: How can Durable support dealers in
protects the confidentiality of their with tablets (so-called digitisation), this category?
information. Also, our Duraframe so it make senses to invest more A: Durable can offer dealers a wide
signage and notification systems time and energy into these new range of added value support,
have done well. products that are increasingly including marketing tools created
needed by office professionals. and supplied by our in-house team
Q: What have been the recent changes and a strong brand presence,
or innovations in your product Q: What advice would you give to with over half a million online
range in this category and what dealers looking to get into selling impressions every year.
was the thinking behind them? these products?
A: Our product ranges have developed A: There’s a growing awareness of the
in line with the global evolution of quality of our office environments
workplaces. It is estimated that by and the positive impact that a
2019, over 59 million tablets will be high quality workplace has on
used in business, so Durable have the wellbeing of employees. As
developed a range of tablet holders such, businesses want to invest
to support their use in the office. in products that enhance their
Similarly, with the rise of agile workplace and dealers should

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