Page 21 - BOSS Today Issue 41

SPECIAL FEATURE BOSS Today #41

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Office Power

Richard Sinclair, Chief Operating Officer

and more. integrations to increase the product
Our system is unique. Some of our range available to our dealers. We are
latest bespoke tools that help dealers about to begin a significant investment
sell include: in our specials ordering process
n Customer CRM system: automatically and are enhancing our search and
identifies when customer behaviour merchandising software. We will be
or purchasing patterns change, changing the underlying technology
so dealers can target them with to improve speed while also bringing
relevant marketing and sales more extensive functionality to our
campaigns. It uses our bespoke dealers.
Note that Office Power is not a FairShare algorithms to analyse
dealer group, but “a combination of industry data and provides Q: What mistakes do dealers make when
a bespoke technology platform and a benchmarking on how that customer selling online?
dedicated support team designed to type should be performing in each A: The biggest misconception is that
help office supplies dealers grow their product category. This allows dealers it can replace personal selling. One
business prosperously – ultimately to contact customers at the right of the biggest strengths that a dealer
giving them more time and more time with the right offers. has is the personal relationship with
profit.” n Dynamic pricing tools: our dealer the customer, which allows dealers to
partners can effortlessly set up successfully compete with pure online
Q: Please describe what systems you offer multi-layered pricing to increase players and win and retain customers
dealers to help them sell online. their margin and allow them to: based not only on price.
A: Office Power partners with local n Predict future margin Strengthening dealers’ online
office supplies dealers to give them improvements using their personal presence with a fully SEO and mobile
access to industry-leading technology sales data and our new dynamic optimised website is very important,
and support, allowing them to become pricing UI screens. but it must complement a strong sales
more efficient and profitable, and to n Set their target margins at strategy. A multi-channel approach
free-up time to grow their businesses. department, category and brand is important: dealers must be able to
Our technology provides dealers with levels, with full visibility of the start a dialogue or transaction on one
a transactional website and a single effects. media and continue it across others,
back end platform that they can run n Use real time industry average ensuring they have a strong presence
their entire business from in a single pricing data to help benchmark across all channels.
integrated system. where their margin targets should
With our technology, dealers can be set. Q: What advice would you give to any dealer
easily monitor activities in real time, n Automatically move prices when looking to increase online sales?
gain customer-centric insights to cost prices change to protect their A: Dealers should start with building a
optimise sales and become more margin. strong relationship with the customer,
profitable and efficient. guiding them towards their online
Q: What new features are you hoping to add in ordering platform, and allowing dealers
Q: What unique features/tools do your the near future? to spend more time acquiring new
systems have that are especially helpful in A: Innovation is at the heart of what customers. To enable customers to
helping dealers sell? we do: we work very closely with our self-service, dealers need to ensure
A: Our platform provides our dealer dealer partners to learn about their their website has personalisation
partners with a bespoke customer needs and incorporate them into our functionalities such as core shopping
query system, real time dashboards solution (we recently reduced average lists, favourites, customer-specific
of financial performance, KPI page load by about 25%). Currently pricing, segmented offers and approval
measurement, customer dashboards, we are working on a full refresh of the work-flows.
promotional and website management Dealer Portal UI and new Prospecting Visit www.officepower.net for more
tools, live stock visibility, order CRM Tool, which will significantly information or contact
tracking, cost pricing, CRM tools, improve new customer acquisition. chris.armstrong@officepower.net to
pricing tools, comprehensive reporting We are also working on new supplier arrange a free no-obligation demo.

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