Page 19 - BOSS Today Issue 41

Celebrating
This year our Award winning
office products range, Initiative,
20 years of
celebrates its 20th Anniversary.
reliability and
performance
We are delighted to have been supplying
members through the years with a high
quality own brand that represents both
value for money and reliability.
• Award winning brand
• Exclusive to Integra members
• Over 800 products
• Increase your profit margins
• Increased sales opportunities
• Award winning marketing support
For more information contact SPECIAL FEATURE BOSS Today #40
Integra on 01633 653000!
✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱
Integra Business Solutions Ltd
workwear webstore for members wishing Q: What advice would you give to any dealer
t: 01633 653000 e: info@integra-business.co.uk w: www.integra-business.co.uk to diversify into workwear and PPE. looking to increase online sales?
Through our exclusive partnership A: Increasing online sales is a key priority:
Q: Please describe what systems you offer with Findel, we provide product files and dealers should look at the value of their
dealers to help them sell online. e-content to support members wishing offering by tailoring it to the customer
A: Integra supports members selling to maximise sales in the education sector. rather than focusing on competing with
online through offering back office We work closely with suppliers to ensure Amazon. Visiting key accounts and
solutions or bespoke e-commerce that all e-content is normalised for understanding their requirements is key,
platforms from industry-leading inclusion on the web. as is being able to provide e-commerce
providers such as Evolution, functions, such as budgetary controls and
CXCommerce and 2020pro, as well as Q: What mistakes do dealers make when selling reporting, workflow and authorisation,
data and content for bespoke solutions. online? together with core product lists.
A: There is an expectation that if you have Dealers wishing to embrace the B2C
Q: What unique features/tools do your systems a webstore, orders will come flooding channel should look to ensure that their
have that are especially helpful in helping in. In this competitive market, dealers website is easy to navigate, and that
dealers sell? must maximise the value of their client promotions are regularly updated. They
A: Through Fusiondata, e-content is made relationships and present themselves as should also include social media within
available free of charge to our members a solutions provider, not just a provider of the mix to maximize exposure. We
and we also provide a suite of services office products. Becoming a single source encourage members to segment their
such as marketing content, web banners supplier and embracing diversification customer data to get the right message
and promotions so they can maximise is the key to growth and customer to the right audience. Tailored, targeted
their web presence. We also have our own retention. campaigns are key! ✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱✱

Celebrating This year our Award winning

20 years of office products range, Initiative,

reliability and celebrates its 20th Anniversary.

performance We are delighted to have been supplying
members through the years with a high
quality own brand that represents both
value for money and reliability.

• Award winning brand
• Exclusive to Integra members

• Over 800 products
• Increase your profit margins
• Increased sales opportunities

• Award winning marketing support

For more information contact
Integra on 01633 653000!

t: 01633 653000 e: info@integra-business.co.uk w: www.integra-business.co.uk