Page 18 - BOSS Today Issue 41
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BOSS Today #41 SPECIAL FEATURE
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EvolutionX
Patrick Donnelly, CEO
n Product badges also fully integrated with all industry
n Customer specific merchandising specific back office systems, reducing the
capabilities covering banners, brand duplication of customer management
carousels and item merchandising and pricing functions.
n Merchandising content in search results
n Brand priority (ranking brands in order Q: What new sales features are you hoping to add
of those you make the most money on) in the near future?
n Mobile responsive A: EvolutionX Cognition –an ‘auto pilot’
Q: Please describe what systems you offer n Integrations with best of breed SAAS for marketing, leveraging machine
dealers to help them sell online. services that orbit e-commerce, such learning that’s about understanding what
A: Our company is called ES Tech Group as MailChimp for email marketing and to send, whom to send it to and when.
and we have two lines of business: the Google Merchant Center for product
first is EvolutionX (https://evolutionx. feeds etc. Q: What mistakes do dealers make when selling
io), our next generation e-commerce online?
platform. The second is FusionPlus EvolutionX is tuned for procurement A: Not keeping the look and feel fresh
(https://fusionplus.net), our content workflows and scenarios. Our customers and not taking a scientific enough
management service. can offer their customers unique approach to marketing. Too much ‘spray
capabilities around order authorisation, and pray’!
Q: What unique features/tools do your systems cost centre management, budget
have that are especially helpful in helping controls and interfacing with their Q: What advice would you give to any dealer
dealers sell? existing procurement platforms to create looking to increase online sales?
In terms of sales and marketing tools, we a seamless end to end experience. A: Understand that the rules to winning
offer: EvolutionX is powered by FusionPlus business online are no different to offline:
n Coupon codes content from our sister company that it’s about focus, dedicating resource,
n Drag and drop design editor gives us access to hundreds of thousands doing the activity, capturing the data,
n Product bundles of fully managed SKUs that can be turning it into insights and refining the
n BOGOFF (buy x get x free) enabled in a single click. EvolutionX is approach, based on the data.
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