Page 20 - BOSS Today Issue 38

Special Report - Machines

Paul Mckenzie, Finance Director, Trina
Wanza, Marketing Executive, ABL UK

What kind of growth rates Which subcategories are have beaten our sales records, so
are monitor arms and power showing the most growth in obviously we will be looking to
modules seeing in 2017 and 2017 and why? continue that going into next year.
what is driving this? Monitor arms have been particularly
Overall growth rates have been successful this year: we have been Why should dealers get involved
excellent, with demand being working with a team that has in selling these products?
particularly strong from the public produced an arm called Glide that Our products will allow dealers to
sector. All our products have been we have exclusive rights to in the UK, make very good margins: a smart
designed to help end-users to and this has been going particularly dealer will realise that there is more
work faster, tidier and smarter. well. profit margin in our products than in
With people now using more selling desks!
chargeable devices – such as iPads, What innovations are currently
tablets and iPhones – to do their occurring in this sector? What support can you give
work, users can stop crawling This year we’ve launched a new dealers to help them sell these
around under the desk amid heaps power module called Chroma, which products effectively?
of wires and instead have a power has interchangeable colour rings We hold a range of stock which we
module placed on the desk which which can fit with whatever furniture can deliver virtually next day and
can charge and facilitate a whole colour or corporate branding you can also provide bespoke products
range of office devices, including have in place. We’ve also refined based on customers’ requirements.
phones, tablets and printers. Our our circular-shaped Port-el product We also have a new system in place
monitor arms have been designed with the addition of chrome metal that allows us to provide dealers
to reduce strain on the back replacing what was previously a with quotes in situ and shows real
and neck and support multiple plastic moulded ring. This has lifted time stock availability. Our sales
employees in that screens can be the product’s feel and has been well team is available all day to assist with
moved around easily. We have received by the market. dealer enquiries and can ensure
found that chiropractors are very that everything runs smoothly with
interested in our products and the What expectations for this sector product information and support.
kind of health benefits they bring do you have for 2018? We have recently changed our office
– making sure that workers are I don’t think anyone really knows schedule to provide longer opening
positioned properly at their desks where the market is going, because hours and also, with our new courier,
and alleviating strain on their necks of Brexit. However, we have had we can provide late dispatches for
and backs. four months already this year that next day delivery.

Chroma Power Module Chroma Power Module

20 BOSS TODAY | December 2017/January 2018