Page 16 - BOSS Today Issue 55

BOSS Today #47 APPRENTICESHIP
BOSS Today
#55

SALES

EXECUTIVE

APPRENTICESHIP

In partnership with BPIF, BOSS are now offering a Sales Executive
Apprenticeship

he L4 Sales Executive Apprenticeship tech savvy, passionate, goal driven and n Increases confidence
Twas created by major employers understand their organisation’s product n Raises your profile within your
and the Institute of Sales Professionals or service in detail. They need to be organisation
and was designed for graduates, school experts at analysing customer needs and n Provides a platform for further
leavers and experienced – but under- create great client outcomes by tailoring learning and progression
invested – ‘short chain’ sales teams. It is their service or product features and n Recorded workshops that fit in around
ideal for both Business-to-Business and benefits to the bespoke needs of clients your working pattern
Business-to-Consumer markets. and customers. n Connected learning tracked digitally
Typical roles for the Apprenticeship by an online portfolio
include Sales Advisor, Sales Consultant, Benefits for employers include:
Field Sales Executive, Outbound Telesales Course content and key themes:
Executive, Business Development n Delivered digitally by an experienced
Manager and Account Manager. team of trainers, using government The course has been designed to cover
To succeed in any sales environment, funding. a minimum 22 of the key areas of
you need to be more than just a good n Improved staff communication and knowledge, skills and behaviours required
listener, and this Apprenticeship aims interpersonal skills to be an effective customer service
to deliver the skills, knowledge and n Develop greater strategic thinking specialist.
behaviours required and to enable a Sales n Improve internal customer focus
Executive to develop positive customer n Increase staff motivation Key themes include:
relationships by establishing rapport n Visible commitment and investment
and building trust with both internal and in staff n Continuous professional development
external customers. n Time management
Its aim is to promote sound product Benefits for learners include: n Organisational, market & sector
knowledge, develop the general principles knowledge
of negotiation and persuasion, help build n Improves knowledge, skills, behaviours n Customer knowledge
strong competitor knowledge and develop and performance n Commercial acumen
a better understanding of the market. n Helps with career progression planning n Customer experience management
Ideally, Sales Executives need to be n Increases job satisfaction n Propose & present solutions

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