Page 22 - BOSS Today Issue 26

Special Report - Amazon

AMAZON

BITES!

We know that Amazon is taking a bite out of the

UK OP market, but how deep can its teeth penetrate?
A new market research report aims to find out.

arlier this year, Martin ✱ The distribution channel that another 400 OP buyers in the of buying OP from Amazon?
Wilde Associates (MWA) was most widely expected US – in order to investigate ✱ Which OP supply channels
Eand OPI published “The to take share in 2014 a number of key questions, have lost out to Amazon?
State Of The OP Industry 2013- was Amazon/eBay (72% including the following: ✱ How will OP sourcing from
14”, a report based on a survey of respondents). Amazon change in future?
of the views and expectations ✱ What kinds of businesses
of 51 key office products (OP) However, despite these have used Amazon to buy Two reports based on this
industry CEOs. The report found predictions, little was known OP in the last 12 months? research – one for the UK and
that: about the current and potential ✱ What types of office one for the US – have now been
B2B customer base for Amazon products – and what share published, entitled “Swimming
✱ The distribution channel that in terms of OP. As a result, of end-users’ total OP With Piranha” and their contents
was most widely reported during the summer of 2014, purchases – are currently make for some surprising – and
to have won market share MWA carried out a research being made from Amazon? challenging – reading.
in 2013 was Amazon/eBay programme amongst 400 end- ✱ What are the perceived
(84% of all respondents). user OP buyers in the UK – and benefits and disadvantages

22 BOSS TODAY | February/March 2015

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