Page 25 - BOSS Today Issue 26

Biting Back? market and specialist FM media. “Amazon’s
In summary, the research channels. It strongly argues As a result, the findings of
shows that, to date, Amazon that the successful B2B this important research study current and
has achieved a stronger reselling of OP can now no have a relevance and urgency expected
overall penetration of the OP longer be regarded as the for all types of OP distributor
user base in the UK and US preserve of the OP specialists, and manufacturer. future share of
than perhaps many would and also warns that whichever Both reports focus on
have expected, and that new product categories OP the opportunities for – and the market far
its current and expected resellers may wish to diversify possible barriers to – the exceeds that
future share of the market far into may well have already future development of
exceeds that ever achieved been successfully penetrated Amazon’s involvement in the ever achieved
by a single supplying by Amazon. OP industry, and provides key
entity in this market place. The results of this research advice for both OP resellers by a single
Furthermore, the company also show the power of and vendors on how to best supplying
has already also secured a the general e-environment respond to the company’s
width of market penetration for product selection and extraordinary progress. entity in this
that is enjoyed by no other ordering, which clearly has Each of these authoritative
single channel of supply, and significant implications for reports is available for only market place.”
this research shows not only all levels in the supply chain, £2,200 per country.
that Amazon is successfully especially those who primarily
taking on the dedicated OP think in terms of presenting n TO ORDER YOUR COPY,
resellers, but also the mass products only in hard copy VISIT www.opi.net.

n Yes, definitely
n Yes, probably
n Probably not YOUNG
n Definitely not
MANAGERS
n Don’t know/refused

SAVE THIS DATE!

THE THIRD BOSS YOUNG MANAGERS’
CONFERENCE WILL BE ON 21ST APRIL 2015
AT STATIONERS’ HALL, LONDON.

Featuring inspiring speakers from
within and outside the OP industry,
the theme of this year’s conference will be
‘Leadership & Development’.

For more information contact
Helen Dunn on 020 7915 8377 or
Helen@bossfederation.co.uk

February/March 2015 | BOSS TODAY 25

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