Page 18 - BOSS Today Issue 23

Special Report - Notepads

modern end-users carry all of Indeed, while the ‘white
their data digitally on their iPad, lines’ concept was originally
smartphone or laptop, they based on the results of research
prefer to use a quality, durable carried out amongst people
notebook product for when with dyslexia, Mills believes that
they do wish to note anything its application is universal: “It’s a
down. This has certainly inspired good product for anyone to use
the success of Moleskine® and because it is the written work
– as Matthews explains – of that you can see – not the lines
other similar products: “We have on the paper.”
brought in some soft touch The Notizio® range is available
leather effect journal products in three sizes:
which retail at an affordable n Basic: entry level price
price and are selling very well, with additions, such as a
because not everyone wants plastic ruler.
to pay £15 for a notebook n Standard: available in red,
when they can spend £5-8 for blue and grey in both case
something that looks really bound and wire bound
smart.” versions, all with printable
tabs and bookmark ribbon.
Positive Negatives n Premium: case bound A5
Yet another recent innovation and A4 (fabric covered).
in this ‘traditional’ market has
been Avery’s Notizio® range of While as noted above – the
products, which – rather than premium end of the notebook
comprising dark lines on white market is growing, Mills insists
paper, feature white lines on that the unique features within
slightly darker paper, almost like the Notizio® range set it apart.
a photographic negative of a Overall, then, there is a
standard notebook format. The surprising amount of activity
Notizio® range was first launched occurring in what some might
by Avery in Germany and was see as a ‘legacy’ product
brought to the UK in January category, and – as Wharton
2014 through some key supply advises – OP dealers need to be
channels. “It is a nice product alive to the opportunities being
to complement what we created: “It sounds obvious,
already do,” explains Fiona Mills, but the most important sales
Marketing Director at Avery, “in tip is to know your customers.
that it is to do with the office Understanding what customers
and home office.” need and how they will use it
It is hoped that the Notizio® will enable resellers to suggest
Nuco now offer a ‘stone outside, it’s making big headway range will be available via the the most appropriate products,
paper’ notebook, using paper and we now sell container loads OP wholesale channel in 2015, be able to up-sell into the higher
made from 80% limestone to the Australian market, which but in the meantime, Mills is margin added-value products
and 20% HDPE, which is mainly end up being used in encouraged by the positive and, crucially, keep customers
extruded in the same way the mining industry. It’s great response that the product has coming back.”
that plastic is extruded (tree for any application that is based already been getting in the UK:
free). As Matthews explains, outdoors, and you can even “The reception has been very n For further information,
this unique product has write on it underwater.” good so far, but we are trying contact Sophie Bowyer at
particular advantages in specific Another trend at the top to increase awareness all the sophie@bossfederation.
applications: “What you get end of the market is towards time, for example, by sending co.uk
is a waterproof product and journal-type products, which samples to schools and getting
a surface that is absolutely have seen spectacular growth feedback on what they think. Martin Wilde – the author of this
fantastic for writing on. In the in recent years due – perhaps We are confident that it really article - is Managing Director of
DIY and small business market, – to the Moleskine® factor. The helps children with reading and OP market research specialists
Martin Wilde Associates Ltd
where people have to work general principle is that since writing.” (www.martinwildeassociates.com)

18 BOSS TODAY | July/August 2014

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