Page 18 - BOSS Today Issue 54
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BOSS Today      #54     FEATURE


          INDEPENDENT






          RETAILER







          FOCUS

















          BOSS Today catches up with three independent retailers, who

          have had more challenges in the last 21 months than in the last


          21 years with the endless lockdowns. having to deal with the

          confusing definitions of ‘essential retail’ – as well as enticing

          customers back to the high street – has also been testing.








           ooking to the future they share how                                 for their art and craft customers – and
          Lthey have diversified their businesses                              launched www.colemanscraftwarehouse.
          to stay afloat during these challenging                              co.uk with 11,000 products at the
          times and urge the public to shop locally                            beginning of June 2021.
          again in person rather than online.                                     They are positive about the future but
                                                                               know that they have to be realistic and
          COLEMANS                                                             broaden their outlook in terms of the
          Colemans have been trading for 52                                    ways they go to market.
          years and are based in Rushden,
          Northamptonshire, the home of their
          central warehouse which delivers to their                            Customers can find them at
          10 shops. They have built their business                             www.colemangroup.co.uk for
          on extremely high levels of customer                                 stationery and office supplies, and at
          service through their retail shops and   5,500 products to personal and business   www.colemanscraftwarehouse.co.uk
          giving same-day or next-day delivery to   customers on a next-day delivery model,   for art, craft & hobby supplies. You can
          their business customers in their own   using FedEx for national customers   also get in touch with them on Instagram
          fleet of vans.                    and their own vans for local deliveries.   @colemans_1969 and on Facebook by
            During lockdown, Colemans utilised   They are extremely proud to offer this   searching for your nearest Colemans
          this time to develop their long-  Amazon-beating delivery model. They   store.
          awaited new stationery website (www.  also took the opportunity to develop
          colemangroup.co.uk) which offers over   their second large website – this time


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