Page 9 - BOSS Today Issue 53
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BOSS Today #53
Six Steps For Dealers
WHAT CAN DEALERS DO to take advantage of the opportunities afforded by these eight
trends? Broadly, these can be summed up as follows:
1 Network with other dealers to share ideas.
2 Demand for some traditional office supplies will be reduced going
forward, so look into new customer areas such as the hospitality sector.
3 What the home worker needs can be very different to what an office
worker needs, so diversify product offerings accordingly.
4 Build on the expertise learned during the pandemic to shop around for
new products.
5 Today’s consumer shops online, so offer that wider range of products
on stylish website pages with lots of product content, videos and images
that offer the customer an enjoyable online shopping experience.
6 Take advantage of manufacturers’ product training, so your offline sales
approach to the customer becomes consultative rather than reactive.
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