Page 23 - BOSS Today Issue 5

firm response. European forests or cynically perpetuate In fact, the electronic alternative be won: and the demonstrable
have grown by 30 per cent untruths by stating that is the fastest growing user effectiveness of print media
since 1950 and are expanding e-billing and other forms of of energy and has been means that it can justify a
by an area the size of 1.5 e-communication are better predicted to consume over 50 significant share of today’s
million football pitches every for the environment; and per cent of household energy modern marketing mix.
year. The paper industry is that, by switching to online requirements in the next ten Martyn Eustace is
Europe’s largest user of biomass documents, we will ‘save forests’ years. The claim that the e-bill Director, Two Sides and
renewable energy; recycling and be more environmentally or on-line catalogue is more European Sustainability
rates for paper are running at responsible. environmentally friendly is Manager, Print Power.
record levels. So much for paper With European forests simply not backed up by the
being wasteful and destructive! covering 44 per cent of the evidence. ■ FOR MORE INFORMATION
So where do these myths continent and growing by In reality the challenge for AND HOW TO JOIN
about the industry come an area four times the size of the industry may not be so TWO SIDES, PLEASE VISIT
from? The utilities and other London every year, ‘saving great as first supposed. The www.twosides.info or EMAIL
corporates unwittingly forests’ is clearly disingenuous. environmental arguments can enquiries@twosides.info

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