Page 22 - BOSS Today Issue 40

BOSS Today #40 SPECIAL FEATURE

Indeed, Craik – rather than having to ring round a
is crackling with dozen different manufacturers – they
ideas about the can go to this one place and get an
new WIA web answer. The website will also have a
site, including ‘Contact Us’ section, and because this
blogs and vlogs is a non-proprietary resource, we can
and other promise that any question will get an
user-generated unbiased response!”
content: Craik is keen to point out that
“We want to there could be other real benefits
generate some for dealers: “We’ve got some really
excitement: wonderful YouTube videos that dealers
there’s going can add to their own sites and we
to be an upload would also be keen for the WIA site to
facility so that have a ‘click through’ facility in terms
Handwriting pencils for their creativity so we can link to dealers’ websites
people can show
of where users can buy product from,
so we can share
using the end-user’s postcode.”
left & right handers
In short, there is much for the
it on Facebook,
Twitter and
much for it to write home about.
Instagram.
Possibly it rejuvenated WIA to do and offer, and
can be a place Martin Wilde – the author of this article - is
where they Managing Director of OP market research
could obtain specialists Martin Wilde Associates Ltd
samples of (www.martinwildeassociates.com).
product and be
notified about
*In UK user trials 95% of teachers approved the use of STABILO
EASYgraph pencils and STABILO EASYoriginal pens in their schools. events, such
as the National
Handwriting
BOSS Today Artwork..indd 1 04/06/2018 13:14:49 Day and
Pen Passion Pages National Stationery Week. At the
To advance its mission and message, moment, coloured gel pens are very
the new WIA has a war chest of funds fashionable, so people can find out
to help develop a new website, logo what the latest colour trends are.
and social media programme and has There’s a lot of things that we want
engaged Cassie Marvin (formerly with this website to do for us. What we
Antalis) to work on these. need right now is for manufacturers
The role of the new WIA website is to to support us with their content – the
be a ‘go to’ place for anyone interested WIA can’t really do our own content, so
in writing, supported by the writing we have to rely on the manufacturers
instrument brands, as Craik explains: to provide it.”
“People are passionate about pens!
Every day we get people contacting Designs On Dealers
us, telling us how great they think this The capabilities and benefits envisaged
or that pen is, and we also get lots of for the new WIA website are intended
questions about usage, such as ‘What to extend not only to end-users and
kind of pen can I use to write on greasy manufacturers, but also to dealers and
metal panels?’ So, what we want to other distributors, and Craik is keen
have is a web resource that can help for the dealer community to also get
the end user find the perfect products involved: “What we want dealers to
for their requirements. It’s also about do is to recognise it: for them, it’s a
networking, about sharing and about resource as much as anything. Dealers
product training for suppliers, resellers regularly get asked whether they have
and end-users.” got a pen that does this or that and

22