Page 18 - BOSS Today Issue 40

BOSS Today #40 SPECIAL FEATURE

DOING

IT WRITE

The Writing Instruments Association is in the process of relaunching, with a new focus on
promoting handwriting in education.

riting has been around for a The Writing Instruments Association people meeting together to talk about
Wlong time, beginning as simple (WIA) has also been around for a packaging and legislation, but over
pictographs drawn on a rock, which while - at least 50 years – but, as a number of years, those who did
were then combined to represent ideas WIA Chairman Graham Craik explains, manufacture in the UK - apart from a
and developed into more abstract recent times had seen the Association couple of exceptions – located their
symbols, which were used to store fall into abeyance: “Historically, production offshore. So, the whole
information and communicate it to the WIA has always been about UK idea of a manufacturing-based Writing
others. manufacturing, with the technical Instruments Association became kind
of irrelevant.”
However, in 2014 a
Supporting educational development by providing meeting was held at
high quality, excellent value writing instruments the Birmingham NEC,
in which all of the main
players in the market
agreed that it was a
good idea to make the
Association more relevant
by refocusing it as a
marketing and sales tool,
rather than as a technical
tool. Unfortunately, the
outworking of this was
delayed by the sad death
of WIA Deputy Chairman
Duncan Savage, but the
initiative was revived
about 18 months ago with
the enthusiastic support
Instagram ZebraPenUK FACEBOOK Zebra Pen (UK) Ltd. TWITTER ZebraPenUK
of BOSS CEO Phil Lawson.
To find out more about our exciting product ranges contact phill@zebrapen.co.uk
The constitution
of the WIA has now

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