Page 15 - BOSS Today Issue 13

in-house. So although there are Facebook page and a Youtube up visitor numbers and “Allowing
changes at the front end there channel. The latter includes improving the company’s social
are significant changes at the instructional videos on how to network reach. Along with the people to
back end of the site too.” use and get the most out of artwork gallery, the site includes
He says creating a focus on Pentel products presented by the product videos, a new frequently upload their
Pentel’s art-related products likes of Lukyanov. asked questions (FAQs) page, and
artwork
wasn’t just a response to “We feel that developing and an improved stockists list to help
growing demand. “Art products creating a stronger presence with consumers find out more easily
are a growing market for us these channels will allow us to where they can buy the products allows us to
and for our customers,” he says, interact with the 18-25 year old featured. start feeding
“Providing people with an market especially and build on The company intends to add
opportunity to upload their the existing Pentel brand,” says new features to the site over the into social
artwork to the site also allows us Smith, “as these are the kinds of coming months.
to start cross-linking and feeding sites they are likely to spend a media.”
into our social media marketing.” considerable amount of time on.” Q FOR MORE DETAILS VISIT
The company already has a The focus now is on building www.pentel.co.uk.

July/August 2012 | BOSS TODAY 15

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