Page 14 - BOSS Today Issue 13

Website

ENCOURAGES

ARTISTS WITH

NEW WEBSITE

The writing and drawing instruments company is encouraging artists
to submit their material to its new comprehensive website

entel has launched a new- been working with Pentel on work in support of people like
Plook website that, along promotional work across Europe Jason is funded by the European
with promoting the company’s and was keen to be included in Regional Development Fund
well-known range of writing the new venture. Another artist (ERDF). Although we do not
instruments, showcases the featured is Briton Julie Rhodes, usually sponsor individuals
other products Pentel has who specialises in very intricate directly, when we saw the
to offer, in particular its art drawings of wildlife, all created quality of Jason’s drawings we
products. using Pentel automatic pencils were happy to help and provide
In fact, the new website even and leads. “They are incredible,” him with some products and
invites budding and established says Smith. “If you didn’t know, give him a platform to showcase
artists to submit their artwork you would think they were his work”.
and videos for possible display photographs.” The website, which includes
on the website, providing they The inclusion of artists also full descriptions of every Pentel
have been created using or to supports Pentel’s corporate product on sale in the UK, has
promote Pentel products. social responsibility (CSR). been redesigned to give it a
Many artists have already Smith says: “The company more contemporary feel. Smith
taken advantage of such an was approached by Focus says: “The old site had begun to
offer, including Igor Lukyanov. Enterprises, the mentors of look very dated. It also included
Pentel Product Marketing Jason Clarke, a young Midlands- a content management system
Executive Adam Smith says based artist who has problems that didn’t really make it easy
the Ukrainian artist has already with his mental health. Focus’ for us to make changes quickly

14 BOSS TODAY | July/August 2012

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