Page 20 - BOSS Today Issue 30

Special Report - Security
20 BOSS TODAY | November/December 2015
BOSS issue 30 security.indd
According to Angela a good compromise of security
Osborne, UK Sales Manager and performance, and will
of Duplo International (who typically cut an A4 sheet
distribute the Ideal range into around 400 pieces, with
of shredders) demand 638,400 different combinations
for auto feed shredders is to reconstruct it. Add to that an
particularly strong within aggregation of multiple sheets,
senior management locations: then the number of possible
“Those who want auto feed combinations quickly soars
products tend to be in the into the tens and hundreds of
upper management sector, millions. A shredder bin with
where people are paid too five reams of A4 shredded at
much to stand feeding paper P4 contains 1 million similarly
into a shredder! If it’s located sized and shaped pieces
in a senior management office - more security than most
with upper management staff organisations could ever need!”
feed is definitely taking a bigger who can all be trusted, it’s even
chunk of the market, although more possible to put paper Punching Ahead
it’s too early to say that the in the machine and leave it Looking ahead, it seems clear
death of the manual shredder there safely to be shredded that the same arguments
is on the horizon. I think auto automatically.” apply to the shredder market
feed is now about 10% of the as was seen for print finishing
total market, which probably Particular Needs products (such as binders and
makes it about 15 to 20% of the The other move upmarket is an laminators) in the last issue of
business market.” ongoing long term slow shift to BOSS Today. While there is no
The advantages claimed higher DIN levels: certainly, as doubt that UK paper usage
for auto feed shredders are Brunt points out, “The market is is in long term structural
of course largely to do with nearly all crosscut now; I don’t decline, this will have little or
saving time: instead of manually think you will see any growth no medium term impact on
feeding paper in piece by piece, in strip cut.” Stranders adds: demand for shredders, since the
users simply stack sheets into “Microcut is in steady long term type of documents that need to
the machine, shut the lid and growth overall: more and more be shredded will continue to be
walk away. Indeed, Rexel claims end-users are now buying their needed in hard copy.
that auto feed reduces the time second or third product, trading
spent shredding by 98%, saving up each time. Microcut demand “We also did
up to €300 per employee in is particularly buoyant in the some dealer re-
productivity per year. legal, government, finance
Stranders believes that and HR sectors, which need search recently
further growth in auto feed is more security. It also has the
inevitable, but requires both advantage that the bin fills up and ... OP deal-
end-users and OP dealers slower, so it needs less frequent ers’ awareness
to become more aware of emptying!”
its advantages: “End-user It seems clear that the of auto feed is
awareness of auto feed majority of the UK shredder
technology is still low, but it will market is now mostly DIN 4-5, not as high as
continue to take market share which appears to be regarded we thought.
– we are projecting significant as being perfectly adequate for
future growth. We also did current needs. Certainly, Mark We really want
some dealer research recently Harper, Head of Sales Office
and found that OP dealers’ Technology UK & Ireland for dealers to be
awareness of auto feed is not as HSM UK, believes that, for most aware of this
high as we thought. We really businesses, the bewildering
want dealers to be aware of this choice of shredder sizes and opportunity.”
opportunity, because there are security levels can be greatly
both sales and margin growth simplified by opting for P4 Mike Stranders
prospects for dealers in auto machines across the board: “A VP Marketing, EMEA
feed.” DIN level P4 shredder provides ACCO Brands
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