Page 16 - BOSS Today Issue 30

Special Report - Getting Britain Stamping... Again

involved this year. We’ve now
introduced sites where people
can buy products, and have
offered these sites to the dealers.
So essentially a dealer can now
have an icon on their website
which takes their clients straight
executives will be committing it’s likely to be questionable). In BOSS Federation. All three to the Get Britain Stamping
a criminal offence if they supply such cases, producers or dealers respondents felt that last year’s website, allows them to see the
equipment or consumables to should send the details of the campaign had been a good range of products available,
someone that they know will be design to the Metropolitan start, securing a basis point and then enables them to buy
using them to create fraudulent Police office, who will advise from which to progress further. the products. We are also much
documents. whether the stamp can legally Says Bradbeer “Last year’s more present on social media
For Eyre and the RSMG, the be produced. Says Eyre, “BOSS campaign was all about creating now, and much more active
passing of this very welcome have been very supportive on the platform for an annual with OP dealers, so there’s some
legislation was a proud and this issue and have already put campaign and to that effect it increased marketing this year.”
significant moment for both some bulletins out in order to achieved its goals for year one. Eyre agrees: “This year, we have
the rubber stamps and wider inform dealers.” The most successful aspect was even more to offer the trade.
office products industry: “The actually the teamwork involved Last year, it was more of an
idea is to prevent the fraud Getting Britain in creating the campaign by information site, but this time
before it happens by not Stamping… Again a group of stamp making we wanted each of the sponsors
supplying the product if there This point about BOSS support competitors.” to have the opportunity to
are any suspicions of fraudulent brings us neatly to the RSMG’s Indeed, RSMG Chairman brand the website so that they
intent. The RSMG already had Get Britain Stamping campaign, Eyre feels that the 2014 could use it with their customers
a code of practice in place that first launched in 2014, and campaign was well received and their brands. There is also
pretty much fulfilled these being repeated this year, and and supported throughout the another end-user competition,
requirements, but now, we are strongly endorsed by the supply chain: “The highlight of which closes on 30 November,
legally obliged to do all of this. last year’s campaign was the fact with the prize being an Apple
Any OP dealer is also obliged that the trade did engage with iPad Air 2.”
to be educated about their and like the idea of attaching
responsibilities here, because information about a product ■ FOR MORE INFORMATION
they should be asking the category that doesn’t always ON RSMG CONTACT LIZ
same questions as we do, so it feature on stationers’ websites, WHYTE ON 01924 203338 OR
means some training is required and it was a nice way of getting liz@bossfederation.co.uk
throughout the supply chain.” the product in front of their
From a practical point of view, customers. The dealers liked
there are various triggers that the idea that we were doing
should alert a producer or dealer something.”
to whether a stamp is potentially After this solid start, there has
fraudulent: for example, if been considerable effort and
someone comes in and pays investment spent in moving this
cash without leaving any year’s campaign into another
contact details, or just the very league, as Mistry explains: “We’ve
design of the stamp (if it looks a invested more money in the
bit like an embassy stamp, then, project to get dealers more

16 BOSS TODAY | November/December 2015

BOSS issue 30 STAMP.indd 4 13/11/2015 11:26