Page 21 - BOSS Today Issue 24

BOSS finds details: the only way to avoid small decline in overall market about 15,000 1 x 5mm pieces
value, volume shipments are not
that are completely illegible.”
this is to shred the documents
that the UK is to the relevant security level. following the same path.” Certainly, it is possible that
Companies should also pay There also seems little doubt since the UK shredder market
the ideal location attention to protecting their that economic recovery is also has historically required higher
for a resurgent own data such as research and likely to increasingly take the security levels than many other
development or strategy papers.” brakes off demand for these countries, these innovations
shredder market. Indeed, Martin Wilde products in the commercial will prove especially well
Associates’ research shows that, market. received here. It should also be
in the years before 2008, demand What also makes Brunt remembered that most – if not
for shredders boomed in the UK, especially positive, however, are all – of the major manufacturers’
fuelled by these concerns being the underlying technical trends shredders will also destroy data
acted upon by a thriving home which are driving the market: held on digital media such as
and home office user base. Then, “There’s a general trend to CDs and DVDs.
at the end of 2008, the recession higher security elements: DIN 4
hit the market just at the time is gaining share dramatically in Feed Me!
when it was maturing, with new business channels and DIN 3 is Another innovation that is likely
placements falling away and growing in consumer channels.” to drive the market forward is
some users choosing same price While, to date, there appears autofeed, a technology which,
– or even lower priced – units to have been limited interest as Brunt explains, will help make
if they had to replace existing amongst most commercial users shredding much more efficient,
machines. As a result, UK market for the very highest specification reducing the amount of hours
values declined sharply in 2009 products, Fritz believes that “the standing by the shredder when
and for a number of subsequent public sector and government there are requirements for
years. have a positive impact on the shredding lots of documents:
market by placing an emphasis “Only Fellowes and ACCO offer
Particular About on the new DIN 66399 security this at present. ACCO have a
Particles level. The specially-developed range of 60 to 750 sheet products
However, the good news is security levels P-6 and P-7 have on the market, while Fellowes
n many ways, the UK market that – along with many other set new standards in this area. – using a different system –
Iis an ideal one for shredder key OP categories – growth is The thousands of small razor- already have a 300 and 500 sheet
manufacturers: fear of identity beginning to return to a market sharp teeth on HSM’s solid steel product available and will be
theft – recognised as by far that is now estimated by MWA cutting rollers that are lathed, launching lower sheet capacity
the most important reason to to be worth up to £45m at street hardened and ground can shred versions in 2015.” Another recent
destroy confidential information prices. As Darryl Brunt, Sales and a single sheet of A4 paper into technical development has been
– is stronger in the UK than in Marketing Director: Fellowes UK the launch of micro cut versions
in 2014.
any other European country. In and Ireland notes, while some in 2014.
and Ireland notes, while some
addition, UK companies need to businesses may be delaying their All of these innovations are
All of these innovations are
businesses may be delaying their
likely to benefit the market
replacement cycles, demand
comply with the Data Protection replacement cycles, demand likely to benefit the market
from the smaller home sector
positions of the major brands
Act, which states that they have from the smaller home sector positions of the major brands
such as ACCO, Fellowes and
a duty to dispose of information (which MWA believes accounts such as ACCO, Fellowes and
(which MWA believes accounts
for c25% of the overall UK
HSM, who together have a share
securely. Furthermore, the Waste for c25% of the overall UK HSM, who together have a share
market) is now growing, due
of over 70%, as well as smaller
Act has put Local Authorities market) is now growing, due of over 70%, as well as smaller
possibly to many factors, such
under pressure to reduce possibly to many factors, such branded players Martin Yale, Ideal
branded players Martin Yale, Ideal
and Dahle. Private label tends to
as a rise in consumer education
landfill, and recycling shredded as a rise in consumer education and Dahle. Private label tends to
paper is one of the easiest ways about identity theft, as well as have share only at the bottom
have share only at the bottom
about identity theft, as well as
to reduce waste. As Susanne the increase in people working end of the market.
the increase in people working
end of the market.
With all these technical
Fritz, Head of Sales - Office from home. “As a result, since a With all these technical
from home. “As a result, since a
innovations, a recovering
Technology at HSM UK, puts domestic shredder is about a innovations, a recovering
domestic shredder is about a
third of the price of a commercial
it: “The most effective way to third of the price of a commercial commercial market and a
commercial market and a
ensure information security one, and because this domestic consistently buoyant consumer/
one, and because this domestic
consistently buoyant consumer/
home sector, it is no surprise
market has grown so much –
and and to permanently delete market has grown so much – home sector, it is no surprise
and is continuing to grow – this
data is to shred it. Companies and is continuing to grow – this that shredder manufacturers are
that shredder manufacturers are
is actually bringing down the
optimistic about the future, as
are at risk of facilitating identity is actually bringing down the optimistic about the future, as
Brunt explains: “The market is
theft if they simply throw away average unit price. This means Brunt explains: “The market is
average unit price. This means
moving back into growth and
that while there may still be a
their customers’ confidential that while there may still be a moving back into growth and
October/November 2014 | BOSS TODAY 21
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