Page 17 - BOSS Today Issue 20

Market Research

MARKET TRACKING

RESEARCH WITH

BOSS AND GFK

BPIF/BOSS Federation’s Information Services Manager Kyle Jardine

introduces a new free market tracking service for BOSS members.

lobalisation and digital products and brands. business channel, competitors supplies and services categories
Gtechnology are offering One of BOSS's market and your own positioning – are represented:
new opportunities: new markets research partners is GfK, and Sell rate success. n Paper
in new places, richer and more their new Market Tracking n Negotiate with stakeholders n Envelopes & Labels
exciting brand experiences report - now available free to with an objective view of the n Books, Pads & Albums
and closer relationships with BOSS members - is on our market – Level playing field. n Filing & Storage
your customers. But how website to download and use. n Identify growth opportunities n Writing Instruments
do you maximise on these In a competitive market, this and develop strategy – Test n Traditional
opportunities when at the same report can help you stay ahead market before investment to n Presentation
time things are also becoming of the competition, and build a save money. n Machines
more complex? Competitors successful future. n Select best performing n EOS & Software
appear from all sides, consumers BOSS/GfK Market Tracking models and increase ROI n Furniture
are more empowered and aware is an Office Total Store Report from selection choices – n Facilities Management
and innovations can change (OTSR), based on information Reduce aged stock and n Other
your industry overnight. supplied by one of our research wasted margin.
partners, GfK: n Run Category Management Sales unit value, volume and
Knowledge is Power n GfK are providing a FREE efficiently – Turn over stock price data is provided on a
In today’s climate it is essential custom report to BOSS quicker and with greater monthly, quarterly and annual
to know your customer better members. volume of sale. basis for these 12 categories
than ever before; to be able n Phase 1 is B2B. Retail is to be and also for a further 31 sub-
to capture every touch point added at year end. The Market Tracking report categories. Please go to our
they have with your brand, is intended to be an easy-to- web site to discover more:
offline and on. And you need The Benefits use tool for viewing the latest www.bossfederation.com/
the capability to distil such vast n Track size and movements market trends. The report has markettracking/
data into sharp insights and in different product been created to follow the
clear ideas. Market research data markets – Maximise revenue. BOSS Level Zero category n For further details
helps you avoid risk by helping n Understand pricing classifications. As such, the contact Kyle Jardine:
you understand people, markets, differences, retail vs following 12 broad office kyle@bossfederation.co.uk

December 2013/January 2014 | BOSS TODAY 17

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