Page 19 - BOSS Today Issue 20

“Laptops are less attractive

to a thief than a tablet PC.
Tablets are a great stocking

filler at this time of year!”

so there was a much greater where, of course, they can be of ‘locked out’ customers is one
awareness of the risk of fire over secured into position. Although that Cathedral has addressed to
there", Silver explains, "but office this is at the lower end of the a large degree by not supplying
buildings in the UK are mainly market, there are some major safes with combination
made from bricks and mortar brands present here, including locks. Silver maintains that
so safes are more about security Yale and Sentry, and there is also combination locks are precision
here." a large penetration of private pieces of engineering and are
However, fire safes are label product. Most of the items often difficult for the consumer
becoming more popular in are now manufactured in - and to use correctly: "What we offer
the UK as awareness of the imported from - Asia. instead is a unique electric
risks and inconvenience of ‘Namesafe’ and have found
fire has increased, although A Safe Pair of Hands that people, particularly those
they are still not a big sector Outside of this segment, Silver who sometimes find it hard to
of the UK safes market, with reports that the overall UK remember a number, can simply
80% of products still being market for these types of safes input a name of between 4–9
bought primarily for security is robust, characterised by a characters using the alphabet
purposes. However, Silver has continued, steady stream of or numbers or - indeed - a
identified a potential growing business: "Safes are a considered combination of both, such as
consumer market for fireproof/ purchase: a product that the 'John24'".
waterproof A4 document chests: business will purchase when
"Everyone has valuable papers the need arises and it is not Changing Risks
at home particularly insurance always easy for an OP dealer "Laptops are less attractive to a
documents which we need to to stimulate demand for them. thief than a tablet PC. Tablets are
protect in case of fire or flood, However, the service angle is a great stocking filler at this time
and we sell the A4 size chest very important in this market, as of year!"
exactly for this purpose: they we get a number of calls each So says Stephen Hoare,
are selling well. The A4 size is week from customers who have European Marketing Director
popular as it can take A4 paper locked their keys in the safe and for Kensington, who is keen to
unfolded." need urgent help. We have our point out that "The Kensington
Of course, the opportunity for own service arrangements for brand is synonymous with
safes within the OP industry is just these occasions, including security. We originally invented
focused on smaller ‘carry home’ a network of locksmiths whom the 'Kensington Slot' - a hole
products rather than large floor we know will not overcharge in laptops that enables them
safes. Customers can pick these our customers and will provide a to be physically locked down,
up, place them in a trolley and reliable service." and which is now incorporated
take them home in the car Indeed the perennial problem within 95-98% of PCs." Indeed,

December 2013/January 2014 | BOSS TODAY 19

Security.indd 3 02/12/2013 09:45