Page 16 - BOSS Today Issue 15

THE
BOSS
INDUSTRY Award winner
AWARDS
2012

IT TAKES

TWO

TABILO romped home
STABILO’s Swith two wins at the BOSS computers. Reynolds says the Using this also helps you to keep
the screen clean and can be
product was partly inspired by
success in Awards evening – one for research showing that by last more hygienic.”
It would be foolish to claim
product design Product of the Year, and another year, over a quarter of adults that the product is completely
and nearly half of all teenagers
for Manufacturer Marketing
and marketing Excellence. Both show how owned a smartphone of some unique. There is already a
helped earn it two carefully the multinational kind already. range of products with similar
features. But Reynolds claims
“We know that a lot of people
company promotes its writing
BOSS Awards products. have iPhones now,” says Reynolds, the SMARTball wins over them
Of the two, the award for “so this product would work. for two reasons. First is value
Product of the Year perhaps
caused the greatest interest as
it centres on a pen which Chris
Reynolds, STABILO’s UK country
manager, says has really crossed
the boundaries between a
traditional product and one
that fulfils the needs of today’s
digitally wired up office.
At one end, the STABILO
SMARTball looks like any one of
a huge range of modern office
pens – albeit one that can be
easily refillable, is ergonomically
designed, and comes in both
right-handed and left-handed
versions.
But turn it around and the
pen easily doubles up as a
stylus for use on any number STABILO celebrate winning the award
while event compere Brian Blessed looks on.
of smartphones and tablet

16 BOSS TODAY | December 2012/January 2013

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