Page 22 - BOSS Today Issue 6

60 second interview

THINKING
differently

Adrian Butler, MD of VOW, recently joined the BOSS Federation board

of directors. We spoke to him for his thoughts about this appointment

What is your office supplies the internal and external sales teams and focus areas. I believe that is
and stationery background? and the commercial and marketing Adrian Butler a strength we should also exploit
I joined the industry at Neville and teams to ensure a more customer- at a glance at BOSS; and having helped to do
Gladstone in 1990 in telesales. From centred approach across the whole that at my company, I’m confident
there I held several positions in VOW business. that I can carry it across to the
account management: as a Regional Federation.
Sales Manager, National Accounts How do you believe this
Manager, Regional Director, experience can be transferred What is your vision for BOSS?
Sales Director and most recently to reorganising BOSS? I believe that BOSS can have a
Managing Director as the company Fundamental to the success significant role to play in the
formed into Kingfield Heath and of BOSS is ensuring that we future success of the office
then VOW. In my time with the are offering the support and products industry. It can do so, in
company, I have won various services our members need. By my view, by creating a collective
internal awards including Account understanding our members’ Adrian lives in of suppliers, manufacturers,
Manager, Business Development requirements and adapting our Worcestershire. Married to wholesalers and resellers across
Manager & Regional Sales Manager offer to suit, we can ensure we Deb for 13 years, they have varied market sectors including
of the Year. I have focused on have the right people and resource one child, their 11 year old core established categories. We
growing sales by supporting focusing on the things that can daughter Elle. Adrian has can also cast the net wider to
customers and won substantial make the biggest difference. At had a passion for house address the issues that affect us
new business both in my regional VOW, it’s our people and their renovations, moving eight all; to provide support, knowledge
director role and during the first year connection with the customers times over the last 13 and expertise; and ensure the
as MD of VOW. I’ve also reorganised which is one of our key strengths years, drawing on the help industry operates in a cohesive and
of his close circle of friends effective way. To me, the growth of
within the different trades. the industry should be at the heart
“At VOW, it’s our people and He comments: “I’m sure of the BOSS philosophy, and I’ll do
this will now slow down as
my best to make it so.
their connection with the they have threatened to
customers which is one of our start charging me!” n FOR MORE INFORMATION
He is a long suffering
CONTACT HELEN DUNN ON
key strengths and focus areas.” West Bromwich Albion fan. 020 7915 8320 or EMAIL
helen.dunn@bpif.org.uk

22 BOSS TODAY | December 2010

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