Page 16 - BOSS Today Issue 39

Two Sides s powerful communications. this messaging, as it is
Since starting up in the inaccurate and misleading.”
Two Sides Ltd (www. UK 10 years ago, Two Two Sides has decided
twosides.info) is a global Sides campaigns now to join BOSS because,
initiative with membership run in North America, Eustace explains, “The
right across the graphic Australia, Brazil, South BOSS Federation has
communications value Africa, Columbia, France, values completely aligned
chain; from forest to Germany, Italy, the Nordic to our campaigns. We
print and on to recovery region and Austria. would like to share the
and recycling. Two Sides MD Martyn Eustace is strong Two Sides message
promotes the responsible especially proud of Two amongst BOSS members
use of print and paper Sides’ anti-greenwash and encourage their
which, when sourced from campaign, which boasts membership of Two Sides.
certified or sustainably- a success rate of 92% in Individually, the cost
managed forests, is a the UK and 61% globally: of support is small but,
uniquely powerful and “This is where we have collectively, it enables
natural communications engaged with large effective promotion of the
medium. organisations who claim value of print and paper
Two Sides has been that switching from paper- in an increasingly digital
informing the industry and based communications to agenda.”
wider community for the electronic communications For further information
last 10 years that print and is better for the please contact Tandy
paper can be the natural environment and have Wakeford tsw@twosides. Martyn Eustace
choice for sustainable and persuaded them to change info

solutions and craft focused
ranges.
The exceptional progress
made by the company in
developing and marketing its
premium ranges resulted in
Floortex being awarded The
Queen’s Award for Enterprise:
International Trade for
outstanding overseas sales
growth.
Bull says that Floortex have
decided to join BOSS because
“The vast experience within
BOSS and its membership is
a great resource to tap into,
Floortex s The company was its inception, Floortex have as industry dynamics are
established in 2002, when taken their innovative ranges constantly evolving. Linking
Floortex Europe Limited a gap in the UK chair mat from their UK base and with key UK manufacturers
(www.floortex.com) design, market was identified by developed a distribution and trade contacts at
manufacture and market the company’s MD, Steve network around the globe, networking events through
a comprehensive range of Bull, and a unique and now exporting to over 40 a unified platform offers
surface protection mats, superior solution was countries worldwide. Recent an excellent opportunity
including chair mats, desk developed to compete with product developments have to share and develop best
mats and entrance mats. established vendors. Since also included anti-fatigue practice going forward.”

16 BOSS TODAY | April/May 2018