Page 23 - BOSS Today Issue 21

and sustainable papers and now have supported the planting of way to help us remember to
also provide enviro solutions 160 hectares of native trees at organise our lives. As a result,
for customers, including advice several of the Woodland Trust's we have developed the Post-it
and carbon solutions." Indeed, Carbon Removal projects. In Super Sticky Full Adhesive Notes.
as Sanderson points out, the November 2013, the company With a larger adhesive area, “The average
recession has encouraged invited 65 customers to join this offers more versatility and
suppliers to increasingly think staff in planting 1,500 trees at superior sticking power, allowing person forgets
creatively about paper and the The Prince William of Gloucester workers to stick an entire pad to
environment: "Carbon is the new Barracks, home to the Royal something useful like a folder four important
environmental watchword and Logistics Corps Territorial Army. or notebook, or even on vertical facts, items or
our Carbon Capture programme surfaces like a computer, making
allows resellers to engage in More Silver Linings sure they will always have a note events every
the scheme for as little as 2p The onward march towards handy, just when they need one."
per ream. Not only does this do digitisation has also stimulated Also embracing the increased day, with
good for the environment and some creative thinking for some use of tablets and laptops in
ticks the CR box by capturing other paper-based products. the office is the Post-it Note important
CO through planting trees Recent research by the Post-it Refillable Laptop Dispenser. As
2
with the Woodland Trust, our Brand from 3M* has found that well as including Post-it Super messages,
customers are also finding it the average person forgets Sticky Canary Yellow Z-Notes*,
to be an excellent marketing four important facts, items or the dispensers come in packs meetings and
opportunity." events every day, with important of three (green, pink and grey), emails being
For every order placed, messages, meetings and so there is something to suit all
Premier calculates the amount emails being among the most tastes. among the
of CO generated in the commonly forgotten things in
2
production and delivery of our busy working lives. Martin Wilde is Managing Director most
the paper. Customers can As Simon Williams, Brand of OP market research specialists
then elect to capture the Manager of the Post-it Brand, Martin Wilde Associates Ltd commonly
associated carbon and the points out, "It seems that despite (www.martinwildeassociates.com)
amount is added as a separate the increasing influence of the forgotten
item to their invoice. To date, digital world, there is still a huge * 3M, Post-it and Canary Yellow are
the merchant’s contributions requirement for a visible, physical trademarks of 3M Company. things.”

February/March 2014 | BOSS TODAY 23

Paper.indd 5 19/02/2014 14:30