Page 11 - BOSS Today Issue 16

source of graphic paper,” he says. Using guidelines and figures from
“We have re-engineered the The Carbon Trust and DEFRA,
value chain to make this possible. the company has calculated the
“We already sell a wide range amount of CO generated in the
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of recycled papers, he says. “But production and delivery of every
only Full Cycle companies can type of paper it supplies. As with
place a trademark logo on their Antalis, customers can choose
recycled papers saying they to take account of the carbon
are part of the scheme. They associated with their order,
are issued a trademark licence and the amount is added as a
so they can put the Full Cycle separate item to their invoice.
trademark on their stationery and But this time all capture
corporate brochures.” charges are paid to the UK
Other sustainably minded end environmental charity the
users can now further reduce Woodland Trust which plants
their impact on the environment woodland at one of its accredited
through carbon offsetting the woodland creation sites in
CO emissions from their paper the UK. Customers choosing
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production. to capture carbon receive a
Antalis has partnered with certificate and the Woodland
the Carbon Neutral Company Carbon logo, which may be used
to launch a scheme through in conjunction with the paper
which customers can pay a little purchased.
bit extra to rest assured that the
paper they are using has not left More woods
a carbon footprint. Group marketing director
Working with the carbon David Jones says: “Capturing
assessment company CO through the Woodland
2
Econometrica, The Carbon Carbon scheme offers a unique
Neutral Company ran an opportunity to demonstrate a
assessment of all the paper commitment to environmental
brands Antalis sells. protection. The UK is one of the
While Antalis,which was least wooded countries in Europe
certified to the Carbon Trust with approximately 13% tree
Standard in 2010, has made cover compared to the European
great efforts to reduce its own average of 44%. By working
carbon footprint, the footprint with the Woodland Trust we are
that remains can be entirely creating woodland that has an
offset by carbon credits - money enormous environmental benefit
which goes to carbon reduction and creates places that we can all
or sequestration projects verified visit and enjoy.”
by the Carbon Neutral Company. But of course, it’s not just
The two current projects are in about the trees. “Environmental
China and Tanzania. issues are becoming more
This is where the dealer comes and more important to
in, as they can now offer Carbon organisations of all sizes,” says
Neutral Company certified Jones, “and Premier’s carbon
papers to their customers and, capture programme can provide
just like any other product, companies with a commercial
all they need to do is buy the advantage.”
carbon credits to sell to the end An environmental win, then,
user. and a commercial one too.
Premier Paper has also
launched a carbon reduction ■ FOR MORE INFORMATION
scheme, although its impact GO TO www.anatlis.co.uk,
should be felt a little closer to www.paper.co.uk, OR
home. www.banner-onlne.biz.

March/April 2013 | BOSS TODAY 11

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