Page 10 - BOSS Today Issue 16

Paper

Botfield: Trademark
is crucial

promising. The system has companies - PHS Datashred and
now started to attract private Biffa.
sector clients too – the likes of According to the company’s
McDonalds, Virgin Media, and environment manager Matthew
others. “All these organisations Botfield, the scheme’s full launch
are very conscious of their need had to be postponed while a
to have good CSR,” says Costin. replacement was found for Biffa,
“We are also conscious that the whose method of working he
likes of Tesco and Morrison would says did not in the end appear
previously have contracted a very “scaleable” for the office
facilities management company supplies market.
who would then have contracted He is now running a pilot
a paper supplier to handle their scheme with PHS Datashred
waste. We can take the cost out and the new partner, D S Smith
of the supply chain by offering a Recycling. “It has not yet been
comprehensive service.” handed over to Antalis’s main
Some of these contracts, sales force,” he says, “because
particularly the more centralised we want to make sure it is fully
central government contract, piloted.”
have come under fire from some
in the industry for putting all the Advantages
power in the hands of just a few He now thinks the “red carpet
very large suppliers like Banner. launch” will probably happen “in
But Costin says that is a the second quarter of 2013”.
misrepresentation of how his When it does happen, he says,
company’s system actually the advantages for office supplies
works. “The suppliers we use to dealers should be obvious.
work with us are actually small “A dealer can set up as a
businesses on the contracts reseller of Full Cycle paper,” he
where we are working with says. “The scheme is scaleable,
government,” he says. with marketing services provided
Significant dealer involvement by Antalis. So there really are
is clearly something paper negligible overheads in starting
company Antalis wants to up.”
achieve with a similar but not The benefits to the end user,
identical scheme. he says, should also be relatively
Known as Full Cycle, the easy to explain.
scheme was initially launched “We have researched the
last year, with its sister company marketplace and through our
Arjowiggins recycling the paper, value chain we can provide
and support from two waste the end user with a convenient

10 BOSS TODAY | March/April 2013

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