Page 8 - BOSS Today Issue 58

BOSS Today #58

Q: Should we be concerned about
our privacy and the ethical
implications of AI? “As a business we are predominantly using AI within our marketing
team, and it has certainly helped us enhance our creativity and save
time on some of our day-to-day tasks whilst maintaining our high
A: We should be concerned. standards. For example, we use the generative fill feature on photoshop
With great power comes which helps expand backgrounds of existing photos and we use AI translation
great responsibility. There are tools to support international language conversions for our global business units.
challenges both in the short and Research shows that AI doesn’t always perform well on its own, but it does often
long-term. I’m currently helping increase efficiency when humans and machines work together. Used alongside
governments navigate some our team’s extensive knowledge of the market and our products, we believe AI
of these complexities and I’m has the potential to help grow the Durable brand further.”
excited to share some of this
thinking more widely. Ultimately Sam Rylands, Head of Marketing, DURABLE (UK) Ltd
the use and future impact of
these technologies is with each
and every one of us. The future
has not been created, but it’s “By providing insights into upcoming sales and revenue, sales
within our gift to use these forecasting and prediction features using AI will help companies in
technologies to make it better for planning and budgeting. This will also help the organisation by
everyone. anticipating changes in customer behaviour and provide opportunities
to make modifications to the business development roadmap. These AI
features will be a big differentiator from competitors’ products and will
Q: Finally, how do you think AI will also be appealing to stakeholders by showing the potential in the business.”
affect business over the next 10
years as it becomes increasingly Arun Vairavasundaram, Development Director, Prima Software
sophisticated and complex?
“With the assistance of AI, businesses will benefit from being able to deliver an
What should we expect? What enhanced customer experience, improving interactions, service and ultimately,
will be the biggest pros and customer loyalty. As a knock-on effect of this, job disruption will be a significant
cons? downside to AI, particularly in roles that require routine tasks. However,
AI will require human oversight, ethical considerations, and continuous
improvement. This will hopefully lead to the creation of new
A: The most exciting opportunity
employment opportunities.”
is to use these technologies to
unlock people from work they Rob Harper, Marketing Director, Prima Software
don’t want to do. I hope we
will see a virtuous cycle being
born, where AI frees people
up to create. Then people use “In my role as System Architect at Evo group, I merge business logic into our
their creativity to free more data management platforms, streamlining processes and reducing manual
interventions. A key element of my role involves exploring cutting-edge
and more people up to create;
technologies, including my personal experimentation with artificial intelligence
unlocking people from economic (AI) and large language models (LLMs). These explorations, though unofficial,
constraints and enabling them underscore the transformative potential AI could offer. As discussions about
to contribute to humanity in new AI’s capacity to replace roles swirl in our sector, my experiences suggest its true
and exciting ways. power may lie in democratising specialised skills. For instance, using tools like
ChatGPT has augmented my self-taught Python skills and proven invaluable for
both collaboration and personal learning. Emphasising data quality is crucial as
* LLMs are a type of AI that are we venture further into AI. Scott Taylor aptly coined that inputting poor data
currently trained on a massive trove into AI results in ‘Artificial Stupidity’. The industry is rife with data challenges;
of articles, Wikipedia entries, books, Evo is no exception. Responding to these ubiquitous challenges, we’ve fortified
internet-based resources and other our approach by investing in a dedicated team of data specialists. Their primary
responsibility is safeguarding data integrity by meticulously handling, reviewing,
input to produce human-like responses
auditing, and investigating the product data we assimilate. While our sector
to natural language queries. might not witness a seismic shift akin to the ‘dot-com’ revolution, AI’s
influence on our evolution is undeniable. Our approach blends curiosity
To register for BOSS Members’ Day with caution, ensuring we harness AI’s potential responsibly.”
and hear Daniel’s keynote address,
click here Colin Pons, Systems Architect, EVO Group

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