Page 10 - BOSS Today Issue 58
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BOSS Today      #58     60 SECOND INTERVIEW






                                                           BOSS Today talks to

                                                           Simon Allan-Brooks, Managing
                                                           Director UK & Ireland, Viking




          BT:    Can you please could you give us a   people to return to the office.   FC and then at 21 I became the
             short history of your career to date?  Do we further embrace working   youngest ever manager in a
                                              from home. Are co-spaces the     semi-professional league. (Not
          SAB:  I started at TNT as warehouse   right option if so where does our   sure if I still hold that title now)                                      Never Competitors
             operative and then quickly moved   industry fit in. I think we need to   I think playing high level sport is
             into a telesales role selling parcel   lead the thinking and work harder   what gives me the inner desire to
             delivery services. Since then I   with the customers to ease their   succeed.                                                 We are partners, not competitors, so will always find
             have worked in various sectors,   decision making.                                                                                       ways to support you and your business
             logistics, recruitment, finance,
             travel, the family business,   BT:    And the biggest opportunities or
             wholesale and now office supplies,   trends coming our way?
             holding regional and director                                                                                                                            Distribution
             positions in both commercial and   SAB:  It ties in with the previous answer.
             operational roles.               We as the industry have the
                                              opportunity to guide how people                                                               1,000’s of SKU’s daily throughout the UK and abroad
          BT:    What are some of Vikings key   will work going forward. We have a                                                                               to you or your customer
             objectives for this year and next?   real opportunity to shape the way
                                              the UK and Ireland can operate in
          SAB:  n Continuing to grow Year on Year   a business environment.
               n Establish Viking in the large
             customer market               BT:    In this issue we speak to Dr Daniel                                                                      Partner Programmes
               n Continue to remind the industry   Hulme on the subject of Artificial
             that Viking is a true multichannel   Intelligence, how significant do                                                        Chosen, trusted & integrated by our dealers, we have
             supplier                         you think the impact of AI will be
               n Bring back fanatical customer   on our sector and how is Viking                                                             solutions to fit all business models from white label
                                                                                                                                               fulfilment, to nationwide service support & more
             service                          as a business embracing it?
          BT:    Viking UK have been a big   SAB:  AI is something we have been
             supporter of our BOSS Leaders    using as consumers for sometime
             of the Future Committee and      with many businesses using
             you’ll be speaking at their next   chatbots as an example. For
             conference in November. What     Viking we have accepted and
             advice do you have for upcoming   embraced AI is a benefit. We are
             leaders in our sector looking to   currently exploring all areas where
             progress their careers?          we see this technology supporting
                                              our business, especially as we
          SAB:  The advice I would give would be,   operate across 7 countries. If we
             be curious about all parts of the   get this right, I think AI will give
             business. You don’t need to be the   us a real chance to take data of
             expert but you do need to have a   product to the next level.
             solid understanding of key areas.
             So put skin in the game and find out   BT:    Finally, tell us something people
             more about area you don’t know.   in the industry might not know
                                              about you?
          BT:    What do you see as the biggest
             challenges facing our industry    SAB:  Well as a newbie to the industry, I
             at the moment?                   guess there is quite a lot. However
                                              what most people don’t know
          SAB: Conflicting thinking I see as the   is I played youth professional
             biggest challenge. Do we ask the   football at Peterborough United
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