Page 23 - BOSS Today Issue 4

Management information

TOTAL

BUSINESS

GfK and BOSS are to launch a new service – with a raft of benefits for you

he new Office Total The information included covers quickly grasp dominant market depending on your selections
Business Report is about to such diverse areas as stationery, it trends, while analysts can of data to view.
Tbecome available. It will be equipment, furniture, janitorial & look at a comprehensive data ✱ A look-up file will let you
delivered quarterly with monthly catering supplies and much more. set covering multiple see ISPC categories GfK
detail. So why is this exciting categories. category labels refer to.
news, and what will it do for your Key benefits ✱ Data is provided in both table
company? ✱ The title page contains and graph form; the graph n FOR MORE INFORMATION
Firstly, the new report looks the highest and lowest growth in the report automatically ON THE MARKET TRACKING
solely at sales from the office categories, allowing you to see changes to reflect your SERVICE, PLEASE EMAIL
equipment specialist channel: at a glance the high flyers – category choice. Kyle Jardine at
contract stationers, office mail and the also-rans. ✱ There are separate sections for kyle.jardine@bpif.org.uk
order and office dealers. This gives ✱ Both senior management and Value and Volume information. or FOR DETAILS OF THE FULL
it precision focus and an in-depth analysts can gain insight from This will be split into two SERVICE OFFERING FROM GFK,
view of your market. the report. Managers can use sections: a table containing EMAIL HELEN PILMER AT
The report is leader-based, the top Growth and the data, and a dynamic graph helen.pilmer@gfk.com
providing scope to accurately Decline categories, plus where the information
grow and develop it in the future. topline figures in the report to displayed will change

June 2010 | BOSS TODAY 23